Benny’s Laundry Wiped Out by Rent Increase

Thanks to Charles Stimson we are gifted with six more images of yesteryear. This one shows the east side of Fifth Ave. at 13th St. See Schrafft’s on the corner, which is now the burned out deli? Remember that you can double click on all these images to get a much closer look at some of the detail. The views of 14th St. are especially interesting. The trucks, the signs, the decorative cornices, including the one on our building . Enjoy.

Opening on May 21 at Broadway and 18th St., Minuto Bauli is the first U.S. outpost of the beloved Verona-based baking dynasty, Bauli. But this isn’t your average bakery. It’s a one-product wonderland dedicated entirely to a single, freshly baked, filled-to-order Italian treat: the Minuto Bauli.

What is a Minuto Bauli, exactly? Think of it as the pastry equivalent of a mic drop. The dough, made with Bauli’s century-old Futura mother yeast, is crafted in Italy using high-quality ingredients like flour, eggs, butter and milk, then shipped to New York City, where it rises for 12 hours before being baked and dressed up right before your eyes. Guests can customize their treat with a selection of lush Italian creams, preserves, spreads and gourmet toppings.

The Union Square area is becoming a high-tech hotbed. Mashable CEO Pete Cashmore was interviewed about why he brought his company here:

Last September, Pete Cashmore moved Mashable’s headquarters from 23rd Street to the heart of Union Square. What he found when he arrived was a climate he says is perfect for startups.

Factors that play into the business climate he found just a few blocks south of Mashable’s previous location include a fertile history of innovation, access to creative talent, and proven professionals. But in the end, what’s most attractive to Cashmore is good, old-fashioned, face-to-face interactions.

“Union Square has always been a meeting place, where people come together and share ideas,” Cashmore told me on Tuesday at an event at the British Residence of New York. “And now with it becoming a real hub of innovation it is a great place to be.”

Now employing about 140 people, Mashable’s offices occupy two floors on Fifth Avenue and 17th Street.

No doubt, part of what Cashmore found there was nurtured by venture capital firm, Union Square Ventures (USV), which was founded in 2004 and now manages $1 billion in assets across six funds. USV’s previous investment in New York City-based companies include Etsy (Nasdaq: ESTY), Tumblr (acquired by Yahoo for $1.1 billion), and MongoDB, which has raised $311 million venture capital.

But over the past year, the number of significant real-estate investments in Union Square shows that it’s much more than just Fred Wilson’s influence at work in the area.

The top three lease transactions of 2015 are BuzzFeed, which now occupies 194,000 square feet at 225 Park Avenue South, Gawker Media, which is in 58,900 square feet at 114 Fifth Avenue, and First Look Media in 58,206 square feet at the same location, according to a Union Square Partnership report published in May. New and expanded office tenants in Union Square also include Dropbox, Adobe Systems Inc. Hulu, Lippe Taylor, Pop2Life, Capital One Labs, The New Republic, and Compass.

The top sector in the area is “professional, scientific, and tech services,” with 1,514 firms, followed by retail with 1,393 firms. Among the top firms by number of employees is J. Crew, listed with 3,800 employees and Tory Burch, with 1,800. In total, 9,700 businesses are located within the half-mile radius of Union Square considered by the report, employing over 153,000 people.

What’s attracting all this talent? Not the rent. According to a May report by San Francisco-based real estate analytics firm Zumper, only two neighborhoods are more expensive than Greenwich Village, where Union Square technically is designated as being located. Average rent for a one bedroom apartment costs $3,850. In Chelsea it’s $3,920, and in Tribeca, $4,450. According to the same report, New York City was the second most expensive city in the United States, just behind San Francisco.

In an interview Wednesday, Union Square Partnerships managing director Scott Hobbs ventured his own theory as to why so many innovative companies are moving to his neighborhood. “The biggest reason is it’s a transportation hub,” he said. “You’ve got Williamsburg for creatives across the river, and midtown for business.” Trains that depart Union Square Station are the N, R, Q, 4, 5, 6, and L.

As for Cashmore, his explanation is much more simple. “What’s really great about Union Square is you can go get a coffee and bump into someone doing something interesting in tech,” he said.

Simply Grid announced today that it has launched a food cart electrification pilot in New York City’s Union Square. This is the first example of a mobile food vendor on New York City’s public streets using grid electricity rather than a noisy, polluting generator. Citywide, more than 3,000 mobile food carts create the equivalent pollution emissions of approximately 10,000 cars. This pilot, launched in conjunction with the New York City Mayor’s Office of Long-Term Planning and Sustainability, Con Edison, the NYC Department of Transportation, and Closed Loop Advisors, will last for up to a year and abate up to 9 metric tons of CO2.

Simply Grid’s technology allows lot owners and municipalities to provide grid electricity to mobile food vendors which makes them cleaner, quieter, and more profitable. Electricity is made available to these vendors via outlets in industry standard electricity pedestals which have been customized with proprietary metering controllers. The controllers connect wirelessly to Simply Grid’s cloud-based platform which manages customer accounts, metering, and billing. The system allows vendors to initiate service with their mobile phones and connect to the electric grid with cables they already use with their generators. Grid electricity is a significantly cheaper energy source for food vendors, and it also eliminates the pollution and noise associated with running a generator.

The Union Square Partnership Business and Broker Report for the 1st quarter updates us on what’s new and pulsating in the neighborhood.

Union Square has started the year off on a high note with 10 new business openings and foot traffic recovering to 99% of 2019 levels, a 4% increase from the last quarter. Newcomers include a range of quick service eateries and high-profile sit down establishments, such as the new Coastal Indian
restaurant Kanyakumari from well-regarded Fungi Hospitality. Popular mattress retailer Saatva joined the established home goods corridor on Broadway, and Sweet Cats Cafe brings more family-friendly entertainment to the neighborhood.