Certified Closed: Maximo Pino

The 4th Quarter Union Square Partnership Business Report, available here, has some interesting updates:

Union Square finished the year strong, with storefront occupancy in the BID1 reaching 91% in Q4 2025 (compared to 85% in Q4 2024). This growth reflects continued   confidence in the district and demand from both national operators and emerging local players. Around Union Square Park, five long-vacant corner storefronts are slated to welcome new business openings in 2026, including global apparel anchor UNIQLO as well as Flight Club and Voodoo Doughnut, both new to NYC.

60 businesses opened in Union Square in 2025 (11 more than in 2024). Q4’s 16 openings ranged from top retailers like Pacsun, Ulta Beauty, and Aritzia (which expanded into a new space three times its previous size), to more intimate establishments like Maison Welles and Stars. Nespresso debuted its 13,000+ SF flagship that merges traditional retail with multi-sensory coffee tastings, interactive masterclasses, and a speakeasy. While Nespresso leads in scale, smaller coffee-forward openings include unique experiences this quarter, including Ioannis Coffee Chef’s “farm-to-cup” workshops and luckin coffee’s tech-driven model. With rising occupancy and a robust tenant pipeline, Union Square enters 2026 primed for an exciting year.

See your mail or e-mail to get the Zoom log in information for this year’s annual shareholder’s meeting on Wednesday, October 12 at 7 PM.

Next week (May 21 to May 25), Superstructure work will continue at the 18th floor level. The superstructure concrete work will be completed on the building buy the end of the month. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic.

The following week (May 28 to June 1), we will be working on the machine room levels on the 18th floor. Additionally we will have another crane on the Northwest corner of the site to help with a steel truss installation. This should not greatly affect pedestrian or road traffic. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic. The site will be closed on Monday, May 28th for the Memorial Day Holiday.

This weekend the site will be open on Saturday, May 19th for superstructure related activities between the work hours of 7AM and 5PM as permitted by the City.

To control noise levels within the site, work activities will be limited to the placement of formwork and concrete, plumbing and electrical work, rebar for concrete placement, using the crane and equipment to support all activities. Safety horns are used, and required by law, to coordinate lifting with the crane and to alert the workers of the danger overhead. We have directed the operators to limit the use of horns to one short sounding and to use the crane later in the day so as to avoid any excess noise. In addition to the normal work there will be a crew on 14th st. working on the Con Ed site connections.

Neighbor James Morgan has done additional investigative work to find out the following:
–The name of the cafe may be Maison de Croque Monsieur.
–The owners are from the Petite Abielle group.
–They intend to keep the antique signage on the building, which is great.

Next week (January 21 to January 25), material and equipment deliveries and installation work will continue on all floors inside the building as well as roof work. Additionally we will begin work on the new sidewalks around the building. The site will be closed for the holiday on Monday, the 21st.

The following week (January 28 to February 1), Material and equipment deliveries and installation work will continue on all floors and roofs as well as sidewalk work.

This weekend the site will be open on Saturday, January 19th for interior and superstructure related activities between the work hours of 7AM and 5PM as permitted by the City.