Union Sq. Park, Looking Southeast, 1944

Union Square’s Competitive Edge

Exemplifying a “15-minute neighborhood,” Union Square offers a wealth of local amenities including dining, shopping, culture, entertainment, and healthcare, all within walking distance or a short bike-ride. A true mixed-use neighborhood, Union Square’s residents, offices, retail, and institutions help sustain a vibrant public realm, with recent visitor traffic reaching 98% of 2019 levels. Office leasing remains active, with over 450K sf of office space leased since January 2022 across tech, finance, publishing, and other sectors.

Union Square’s 126 new businesses are comprised of 54% eateries, 28% retail, and 18% neighborhood services such as health and wellness. USP and creative partners work year-round to bring unique cultural, food, and art experiences to the square. Events like the eight-week Summer in the Square series, Urbanspace’s Holiday Market, and seasonal pop-ups draw foot traffic and support local business and arts communities.

Union Square’s Rich Mix of Commercial Businesses

Union Square-14th Street is home to high-profile institutions and headquarters across a range of sectors including technology, media, finance, and design. This rich mix of commercial tenants continues to be a major draw. Additionally, Union Square is center of gravity for live entertainment, arts, and culture. According to the data platform Replica, spending on entertainment doubled between 2019 and 2023 and visits in the district rose by 10% between 2022 and 2023, reaching a high of 98% compared to August 2019, a 10% higher average than Midtown Manhattan.

“Industry leaders like Microsoft, Sequoia Capital, and Wellington Management are choosing Union Square for their newest offices. Coupled with strong leasing activity at the ground floor, these new tenancies demonstrate the area’s appeal across sectors,” says Julie Stein, Executive Director, Union Square Partnership. “National retailers including Parachute, Crate & Barrel and Target are joining local favorites ABC Carpet, Fishs Eddy and Design Within Reach to solidify Union Square as a retail destination for interior design and home essentials.”

USQ Thrives as a Job Center

Union Square is a job center with 144K+ workers across sectors. Top employers include Con Edison, Mount Sinai Downtown, New York University, and The New School. In the coming year, the addition of national brands, and new and renovated hotels in the area will bring additional retail and hospitality job opportunities. This summer, Microsoft moved into its new 150K sf office space at 122 Fifth Avenue. The building’s ground floor is nearly fully leased with prominent brands Allbirds, Parachute, and Pandora, and Levain Bakery planning to open in early 2024.

Zero Irving (124 East 14th Street) has made headlines for leasing nearly 100% of its office space to major tech and finance firms including GameChanger (25K sf) and Sequoia Capital (13K sf). Additionally, the 10K sf Urbanspace food hall introduced 13 vendors to the 14th Street food scene. Over 65K sf of retail space has been leased since January 2022 to national brands, such as Petco’s 30k sf flagship location on Union Square East, and NYC favorites such as Hex & Co board game café, Sweet Chick, and Kazunori.

“Because we’re located in the heart of the NYC tech community, Civic Hall @ Union Square’s six floors of state-of-the-art training and conference center space at the new Zero Irving building will drive sustainable pathways to high-tech jobs. Civic Hall will help supply the tech workforce and spur innovation for industry leaders, the community, the City of New York, and beyond.” Seema Shah, Executive Director, Civic Hall

New and Coming Soon’

Looking ahead into the Fall, we are excited to welcome Upright Citizens Brigade, Crate & Barrel, Saatva, Mission Ceviche, and many more businesses to the neighborhood.

• FÖRENA, a 50-unit luxury condominium development at 540 Sixth Avenue featuring 6K SF of new retail space for lease, finished construction in July 2023.

• NYU is relocating the Wagner Graduate School of Public Service to 105 East 17th Street in Fall 2024, bringing over 860 students and over 200 faculty to Union Square.

• Target will open a 33K SF store at 10 Union Square East, establishing over 75 new jobs and creating a retail anchor and local amenity for 14th Street.

Read it here.

The next place to get expensive sandwiches and drinks will be Pura Vida Miami, which will open its next NYC location at 5th Ave. and 15th St.

The Diesel store on the corner of 14th and Union Square West is no more. In its place will be a Reebok store and gym. Let’s get physical.

Are you aware of the proposed MTA/DOT “L” train closure plans?

The MTA/DOT plans include a vehicular ban on 14^th Street (between 3^rd Ave & 9^th Ave) for 16-21 hours a day:

 The ban will seriously impede the daily activities of thousands of 14^th St. residents and businesses and will divert cars and trucks to residential side streets – with a 50% projected increase in traffic

The increase will be felt by the West Village, Village, East Village, Chelsea and the Flatiron Districts.

The proposed plans also includes a radical re-design of 13th Street with a two-way Bikeway:

MTA/DOT projects 2,000 – 5,000 cyclists DAILY on 13^th Street 

The bikeway, coupled with a 50% increase in traffic, will seriously impede residential, educational, and emergency services on the street placing pedestrians and bicyclists at risk

The 14th Street Coalition is a growing group of residents and business that was formed in response to the MTA/DOT plans.

We ask the MTA/DOT to balance residential and transportation needs in a more equal way. They MUST consider the impact that will be felt on the quality of life concerns including air pollution, noise, congested streets and increased risks to pedestrians and bicyclists. 

We understand that the Canarsie Tunnel must be repaired.  We seek a temporary solution that is EQUALLY fair to residents, businesses and commuters. 

It’s Time to Take Action – Sign our petition (go to www.change.org and browse: 14^th Street Coalition), join the 14^th Street Coalition on Facebook for links to sample letters to send to our elected officials,

Email us at  14thstcoalition@gmail.com for more information.

The New School says of its upcoming building:

“Although gardens are rare in a place as densely built as Manhattan, the designers of the University Center found room for a front lawn of sorts: On the setback between the seventh and eighth floors will sit the Green Roof, carpeted with a leafy green flower called sedum. And in true New School fashion, the Green Roof’s purpose is interdisciplinary, providing both decoration and a boost to sustainability. The sedum plantings help cool and heat the center by providing an extra layer of sustainable insulation. Further, sedum allows the roof to absorb 40 percent of the rain falling on the building, which reduces impact on the city’s water system. The Green Roof, which is just one part of an overall water conservation strategy for the University Center, will reduce the building’s potable water usage by 74 percent and sewer discharge by 89 percent.”