New French/Japanese Patisserie to Open

Another name change for the restaurant on the 13th St. side. First it was Izu. Then it was Lemongrass at Izu. Then it was Shanghai Square. Now it’s Dragonfly. To which we say, whatever.

The Union Square Partnership reports:

Amid the broader success of the Union Square area in 2024, the performance of 14th Street between 1st and 6th Avenues stands out as exceptional. This segment alone welcomed 18 new businesses in 2024, including Q4 openings such as Adonis Barbershop, Upperz Café & Bar, Kamisama, and Harlem’s famous soul food restaurant Amy Ruth’s. These family-owned establishments enhance Union Square’s vibrant and diverse retail and food scene.

Thanks to strong leasing activity this quarter, the storefront vacancy rate along 14th Street between 1st and 6th Avenues has dropped to 9%, with just one available ground-floor listing east of Broadway.

According to LiveXYZ, this is below the average vacancy rate for Manhattan Business Improvement Districts (BIDs) (16%) and the vacancy rate for the Union Square Partnership BID as a whole (16%).

Beyond retail growth, investments in residential developments and transit upgrades have modernized 14th Street’s appearance and accessibility at Union Square’s western gateway. The completion of upgrades to the F/L/M/1/2/3 subway station at 6th Avenue has made the station fully accessible, complementing new residential landmarks like FÖRENA (540 6th Avenue) and 101 West 14th Street at the intersection’s northern corners. Meanwhile, construction is underway on a 71-unit condominium at 525 6th Avenue on the southwest corner, poised to complete the transformation of this important intersection.

Next week (June 24 to June 28), material and equipment deliveries and installation work will continue on all floors inside the building. Additionally we will be working on the roofs of the building.
The following week (July 1 to July 5), material and equipment deliveries and installation work will continue on all floors as well as sidewalk work.

Forever 21, on the corner of University and 14th St., has shuttered. It’s a prime location, and it will be interesting to see what shows up next.

Early rumors suggest that Union Square will become the center of Occupy-related protests on May 1.

So which end of Union Square is this?