Annual Meeting Reminder

The Union Square Partnership reports:

Amid the broader success of the Union Square area in 2024, the performance of 14th Street between 1st and 6th Avenues stands out as exceptional. This segment alone welcomed 18 new businesses in 2024, including Q4 openings such as Adonis Barbershop, Upperz Café & Bar, Kamisama, and Harlem’s famous soul food restaurant Amy Ruth’s. These family-owned establishments enhance Union Square’s vibrant and diverse retail and food scene.

Thanks to strong leasing activity this quarter, the storefront vacancy rate along 14th Street between 1st and 6th Avenues has dropped to 9%, with just one available ground-floor listing east of Broadway.

According to LiveXYZ, this is below the average vacancy rate for Manhattan Business Improvement Districts (BIDs) (16%) and the vacancy rate for the Union Square Partnership BID as a whole (16%).

Beyond retail growth, investments in residential developments and transit upgrades have modernized 14th Street’s appearance and accessibility at Union Square’s western gateway. The completion of upgrades to the F/L/M/1/2/3 subway station at 6th Avenue has made the station fully accessible, complementing new residential landmarks like FÖRENA (540 6th Avenue) and 101 West 14th Street at the intersection’s northern corners. Meanwhile, construction is underway on a 71-unit condominium at 525 6th Avenue on the southwest corner, poised to complete the transformation of this important intersection.

Nostalgic dessert chain Milk Bar is opening its 10th New York City location Saturday, but this time with new menu items only available at this store near Union Square.

Located at 110 Fifth Ave. and 16th Street, this latest Milk Bar is a part of a new store called Camp, created to be “immersive” shopping for families. The 10,000-square-foot space has a camp theme that will change every eight to 12 weeks, with “base camp,” modeled after children’s summer camps, first up.

To fit into the camp theme, Milk Bar will have a sundae bar with a rotating special — starting off, appropriately, with a s’mores sundae of cereal milk soft serve topped with compost cookie crumbs, charred marshmallows, fudge sauce, and marshmallow sauce. The sundae bar also has very Milk Bar-esque topping options such has cornflake crunch, confetti cookie crumb, and blueberry corn. And Milk Bar classics — crack pie, corn cookie, birthday cake truffles — fill out the rest of the menu, in full below. There’s also Counter Culture coffee.

In response to community concerns about the time in the evening we end our concrete placing, DOB has granted our request to start placing our concrete at 6am, which will allow us to finish this work earlier in the evening. We have 10 more instances like this until we finish our superstructure in early June.

Therefore next week (April 2 to April 6), Superstructure work will continue at the 9th and 10th floor levels. Wednesday, April 4th, we will have an identical pour with a 6 am start time and similar end time, weather permitting. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic.

The following week (April 9 to April 13), we will continue superstructure concrete and slabs on the 10th and 11th floor levels. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic.

This weekend the site will be open on Saturday, March 31st for superstructure related activities between the work hours of 7AM and 5PM as permitted by the City. To control noise levels within the site, work activities will be limited to the placement of formwork and concrete, plumbing and electrical work, rebar for concrete placement, using the crane and equipment to support all activities.

Safety horns are used, and required by law, to coordinate lifting with the crane and to alert the workers of the danger overhead. We have directed the operators to limit the use of horns to one short sounding and to use the crane later in the day so as to avoid any excess noise.

In addition to the normal work on the job site, the 14th St. Con Ed Vault utility connection street work will continue per DOT Permit granted for weekends only.

News from the University Place dining scene: Nino Selimaj has turned one of several Italian restaurants bearing his given name into a nuevo Latino bistro, with Ricardo Cardona as the consulting chef: Osso Buco in Greenwich Village will become Scarpina Bar & Grill (Nov. 4): 88 University Place (12th Street), (212) 645-4525.

From the current issue of The Villager:

When Danny Meyer opened the Union Square Cafe 24 years ago, area rents hovered around $8 per square foot. Today comparable space could rent for up to $400 per square foot.

The business dilemma of astronomical rents was one of the issues under consideration on Mon., Nov. 10, at the Union Square Partnership Fall Forum titled, “Spotlight on Commercial Diversity in Union Square.”

A panel of four experts joined moderator William H. Kelley, the Partnership’s director of economic development, in a roundtable discussion of the area’s commercial landscape.

More than 75 residents and local business owners attended the forum in the Union Square Ballroom, in what one participant described as an attempt to “think outside the box and look forward.”

Kelley explained the motivation behind the forum:

“In its heyday, Union Square had this wonderful gathering of mom-and-pop businesses,” he told The Villager. “Recently, the area has become an international gathering of businesses.”

Forum participants debated if this evolution was an inevitable result of growth or if there were there any tools the Union Square area or even city government could employ to create a more stable mix of large and small businesses.

“I think Union Square is fascinating,” said panelist Larisa Ortiz, of Larisa Ortiz Associates and a co-author of “Real Estate Redevelopment & Reuse.” “It’s a model and a template that other cities have followed,” she said, noting the presence of iconic restaurants and the Greenmarket.

According to an examination of gentrification trends by New York University’s Furman Center for Real Estate and Urban Policy, the number of businesses in the Union Square area rose almost 20 percent from 1990 to 2000, and have grown an additional 8 percent since 2000.

Of those businesses, 11 percent represent food services and “accommodations.” The largest number of retail businesses — 23 percent — are clothing and accessory stores.

Ortiz was concerned how the neighborhood could maintain its character when park-fronting property is privately owned and rents are set by overheated market forces.

“Let’s help interesting speciality business and restaurant spaces on the side streets,” she suggested.

To gauge interest in topics for the forum, the Partnership sent out a questionnaire in September to more than 3,500 local residents and businesses. A question asked what the most important issue facing Union Square is.

The survey drew almost 300 responses. Topping the list of concerns, 43 percent of respondents said pedestrian congestion and safety are of primary importance. Another 24 percent believed addressing the neighborhood’s changing character was paramount. Six percent saw completing reconstruction of the square’s north end as important.