Sandwicherie Replaces Fresh & Co.

It looks like our local BID wants to stretch its boundaries as improvements to Union Square and 14th St. continue to be planned.

Exciting new for the neighborhood that proves that the 14th St. shareholders live in an important building: our neighbor at number 22, namely the Duane Reade building, has been landmarked by the city for its historical significance. This action protects it in perpetuity. The Greenwich Village Society for Historic Preservation gives us this historical background:

“The Baumann Brothers Furniture and Carpets Store was built in 1880-81 for James McCreery (1826- 1903), a well-known textiles merchant of Scottish descent. It was designed by the architectural firm of D. & J. Jardine, whose principals, David and John Jardine, were brothers also of Scottish birth. One of the more prominent, prolific, and versatile New York firms in the late-nineteenth century, D. & J. Jardine executed designs for a wide variety of building types, including a number of notable cast-iron fronts, in contemporary styles. The wide cast-iron front facade of the Baumann Brothers store is one of the firm’s and one of the city’s most inventive, unusual, and ornamental. Built toward the end of the heyday of cast-iron fronts in New York and the flourishing creativity in that material, the Baumann Brothers store is also a signal achievement of Aesthetic Movement design. An amalgam of ornamental influences, including neo-Classical, neo-Grec, and Queen Anne styles, is embraced to achieve a decorative overall composition. Another designed, though simpler, facade on 13th Street is clad in brick and stone with a cast-iron ground story. The building’s prime location was in the midst of Manhattan’s primary retail shopping district, which included 14th Street, Union Square, and Ladies’ Mile. From 1881 to 1897, it housed Baumann Brothers, a furniture-manufacturing company established c. 1870 by Albert and Ludwig Baumann, Bohemian Jewish immigrants. By 1884, the firm occupied the entire structure and billed itself as “the largest and most complete furnishing establishment in America.” A painted sign advertising Baumann Brothers is still visible on the building’s western wall. For eight decades, the ground story contained 5-10-and-25-cent stores, beginning with the fourth Woolworth store in Manhattan (1900-28), acclaimed at its opening “the largest ten-cent store in the world.” This space was later a store for F. & W. Grand, H.L. Green, and McCrory. The upper stories were leased for over eight decades for show rooms and manufacturing by various firms related to the textile and sporting goods industries, as well as a gymnasium and classrooms for the Delehanty Institute (1930-63), which trained candidates of the Police and Fire Departments. The building currently contains a drugstore, while the upper stories are used as an annex to the Parsons School of Design.”

Union Square just got a little more mysterious. Hidden beneath Mission Ceviche’s massive flagship restaurant, Sub-Mission is a new subterranean cocktail lounge that mixes speakeasy allure with Peruvian flair—and it’s shaping up to be downtown’s next late-night magnet.

The 1,000-square-foot hideaway, located at 7 East 17th Street, takes the phrase “below the surface” quite literally. Guests descend from the ceviche bar upstairs into a jewel-toned cocoon of gold, green and soft lighting. The centerpiece is a glowing U-shaped bar crowned by a chandelier and flanked by plush banquettes that seat 65. Fashion portraits, moody lamps and color-shifting backlit panels (yes, guests can choose the hue) complete the glamorous tableau.

Life in Union Square is about to get a little tastier. The Real Deal reports that Dylan’s Candy Bar signed a long-term lease for 3,300 square feet at 33 Union Square West between Blue Water Grill and Heartland Brewery. Loosen you belts, because sweet addition joins Breads Bakery on the west side of Union Square, which has already become a neighborhood hit with its sweet baked goods.

The retail retreat continues, with the departure of Bolton’s from the corner of Union Square and University. This is a high-traffic area. It’ll be interesting to see what comes next.

Thanks to Charles Stimson for purchasing and sharing these four photographs from the city archives. Shot for a tax survey in 1939, they show our block and are full of fascinating detail if you click on them to blow them up and look a little closer. Wouldn’t you love to stop off at Marty’s Luncheon for a sandwich? As New York races into the future, it’s quite a thrill to be able to look back and remind ourselves how things used to be.