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  • Trader Joe’s vs. “Trader John’s”

    UPDATE: JAN 14: Trader John’s has covered up their sign. Apparently the idea didn’t fly past the lawyers.

    Jan. 9 (Bloomberg) — Trader Joe’s Co., the operator of specialty grocery stores, sued Gristede’s Foods Inc., alleging the supermarket chain committed trademark infringement by opening a food market in New York called Trader John’s.

    Gristede’s is opening the Trader John’s “knock-off food market” three blocks from a Trader Joe’s store in Manhattan, according to a complaint filed Jan. 8 in federal court in New York. The Trader John’s name misleads consumers and diminishes the Trader Joe’s brand, according to the complaint.

    “We take seriously any attempt to infringe on our trademark and we are taking the necessary action to stop this particular attempt,” Trader Joe’s spokeswoman Alison Mochizuki said in an e-mailed message.

    The lawsuit has no merit, said John Catsimatidis, Gristede’s chief executive officer.

    “My name is John and I am a trader so I don’t know what their problem is,” he said in a telephone interview. Gristede’s lawyers haven’t seen the complaint yet, Catsimatidis said. “We’ll see what happens.”

    The Trader John’s store at 5 West 14th St. in Manhattan will open Jan. 15, Catsimatidis said.

    The Trader Joe’s store is three blocks away at 142 East 14th St. The company has 300 locations in 25 states and Washington. Gristede’s has about 35 shops in the New York area, Catsimatidis said.

    Trader Joe’s sent a “cease and desist” letter Jan. 6 to Gristede’s, asking it to “immediately change the name and decor of the infringing store,” according to the company’s complaint.

  • Latest Construction Update: More of the Same

    “Next week (August 1 to August 5), Contractors will continue to excavate earth and rock, and load out material. Installation of bracing rakers, line drilling, lagging and sheeting around the perimeter will progress as well. Concrete foundation walls will continue along the perimeter of the site. Final adjustments to the access ramp within the site are ongoing. As early as Thursday, July 28th, the construction fence along the North end Fifth Avenue will be relocated to the curb line with pedestrians diverted to a walkway in the street as approved by the Department of Transportation. The following week (August 8 to August 12 ), we will continue with concrete foundation walls, line drilling, rock excavation, and loading out, as well as lagging and sheeting. DEP will continue to work on the water main along 13th Street. The site will be open on Saturday, July 30th. Work hours are between 9AM and 5PM as permitted by the City. To control noise levels, work activities will be limited to the placement of formwork and rebar for concrete placement, wood lagging, and installation of walers and braces. There will be no rock excavation, rock chopping, or hauling on Saturday.”