High-End Italian Across the Street

Interesting….”Long regarded as a leader in New York’s fine-dining world, Danny Meyer is making moves into the casual ranks of the city’s culinary scene. The restaurateur’s Union Square Hospitality Group (USHG), which encompasses a range of high-price dining spots such as the Michelin-starred Gramercy Tavern and the Modern, is investing in Joe Coffee, a New York-based coffee chain with 13 locations in the city and two in Philadelphia.”

“Historically we’ve had the privilege of investing in some incredibly special companies whose cultures, leaders, and innovative business models caught our eyes, and Joe is no different,” said Danny Meyer, Chief Executive Officer of Union Square Hospitality Group. “USHG has had a meaningful relationship with Joe Coffee and founder Jonathan Rubinstein for many years, both as avid fans of their coffee bars and also having served their coffee at Union Square Events for years. We chose to make this investment with Joe Coffee because they are dedicated to the pursuit of making flawless coffee, are led by passionate and exceptional management, and share the same hospitality values as USHG.”

“We are incredibly proud and humbled that USHG and its affiliates have chosen to invest in Joe,” said Jonathan Rubinstein, Co-Founder and President of Joe Coffee. “Danny Meyer is a leader I have admired my entire professional career and to have the opportunity to partner with him and his outstanding team at Union Square Hospitality Group is a dream come true. With this new funding, we will continue to do what we love – roast, brew, and serve the best quality coffee with genuine hospitality – and now we are excited to bring Joe to even more great communities across the country.”

Have a browse through Idlewild Books, on West 19th St. just west of 5th Ave. on the south side of the street. This travel specialist arranges all its books, no matter what kind they are–fiction, essay, guide–by location, so that E.B. White’s “Here Is New York” is right next to “Fodor’s New York.” It’s a novel idea that makes for great browsing. This is one of the city’s most pleasant independent bookstores. Good luck to them.

Here on 13th St., ten-year-old Korean restaurant DoSirak has closed, while across the street in our building, BAK has opened. As it turns out, the BAK folks are the DoSirak folks, so all is well. Kimchi for all.

Grub Street reports the not incredibly surprising news that Union Square restaurant Irving Mill will close on January 1. The restaurant, known for its chef turnover, a major lawsuit, and its one-time super porky menu, has been, how shall we say, underpopulated of late (or, the last year of its life really). Regardless, the owners—two brothers and one’s wife—meant well and it’s a beautiful, large space. And that Ryan Skeen burger had some serious potential back in the day. Life goes on, and this space will go on, reopening as a Brother Jimmy’s BBQ, the fratty barbecue chain, in March. Just think: a new TGI Friday’s and a Brother Jimmy’s? Union Square is looking like the place to be in 2010.

It’s hard to run a business in Manhattan. So hard, in fact, that even the beloved City Bakery couldn’t survive.

So which end of Union Square is this?