Project Farmhouse Opens Within Hyatt Hotel

The team behind the world-famous Union Square Greenmarket, GrowNYC, just launched Project Farmhouse, an event space and sustainability center that hosts workshops, galas, speakers, community meetings and interactive exhibits. The new space is located on 13th Street, on the ground floor of the Hyatt Union Square.

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  • Union Square BID Reports Recent Pandemic-Related Business and Transit Statistics

    According to transit data from MTA and Citi Bike, Union Square continues to be one of the City’s top destinations for employees, residents and visitors alike. While subway ridership remains low across the system, currently 20% of normal use, turnstile activity at the Union Square-14th Street station has tripled since April.

    Similarly, bus ridership on the M14A/D busway is gaining momentum as average daily bus ridership has tripled since its low point in late March, reaching nearly 60% of pre-COVID daily ridership levels. For those visiting the district by Citi Bike, Broadway and 17th Street remains one of the City’s top 10 destination stations and ridership is up 45% since April. Another popular end station, Broadway and East 14th Street has experienced a 57% increase in use since April.

    Other indicators are up too. Union Square’s public Wi-Fi use is up to 42% from 15% at the start of the pandemic, signaling an uptick in outdoor activity. The district’s active public realm can be attributed to the draw of the Greenmarket, the expansion of outdoor dining activating sidewalks and roadways, and the reopening of local business that attracts steady foot traffic across the district.

    Union Square’s zip codes (10003, 10010 and 10011) make up 16% of Open Restaurants applications in Manhattan with the City’s highest number of applications located in 10003! Within Union Square-14th Street, nearly two thirds of businesses are conducting storefront activity and this number continues to grow as additional businesses and cultural institutions are making exciting plans to open their doors with events and programming as soon as it is safe to do so.

  • Summer on the Sidewalk

    It’s at this time of the year that street life returns to our sidewalks, and with it comes litter, especially on 13th St., where fans of Joe Coffee linger on our stoop, smoke up a storm, and drop their butts. Such is life in the big city. The big problem with this is that we sometimes get sanitation tickets that aren’t our fault. The Board of Directors has a very cordial relationship with Joe’s owner, Jonathan Rubenstein, who is a good guy and a great example of a successful local entrepreneur fighting off the big chains. He’s busy expanding his empire, but he does care and responds to our complaints. In the meantime, feel free to remind visitors to our stoop not to drop their trash, and if you have the time, call 311 to complain because city inspectors will get Joe’s attention.