Here Comes the Nutella Cafe

Here’s the official word on how the renovations are going:

Spring weather has brought with it a flurry of activity in Union Square Park, both in the new playground and at the construction site.  Parents and kids have been taking full advantage of the warm sunny days by swinging, climbing and sliding their way out of the winter doldrums.  The Partnership’s new landscape efforts, including more than 260 ornamental shrubs and 650 perennials, will soon be underway, as well as the creation of additional seating opportunities in the center lawn, in front of the new Pavilion entrance and around the James Fountain (a/k/a Mother & Child).

In construction news, structural work on the Pavilion columns and ceiling beams has finished at last, and the protective plywood barriers have been removed from the front of the building, exposing the beautifully restored neo-classical interior to passersby.  As the Pavilion elevator is installed and tested, interior lighting fixtures, gates and handrails round out the final touches of building restoration work.

Park visitors can soon make use of the restroom facilities as they, too, near completion.  Last week, eco-resin panels were mounted above the granite walls to enclose the building, allowing the final plumbing fixtures to be installed.  Once complete, the Parks Department will work closely with the Department of Buildings to inspect all systems in order to open the facilities for the busy summer season.

Union Square’s Competitive Edge

Exemplifying a “15-minute neighborhood,” Union Square offers a wealth of local amenities including dining, shopping, culture, entertainment, and healthcare, all within walking distance or a short bike-ride. A true mixed-use neighborhood, Union Square’s residents, offices, retail, and institutions help sustain a vibrant public realm, with recent visitor traffic reaching 98% of 2019 levels. Office leasing remains active, with over 450K sf of office space leased since January 2022 across tech, finance, publishing, and other sectors.

Union Square’s 126 new businesses are comprised of 54% eateries, 28% retail, and 18% neighborhood services such as health and wellness. USP and creative partners work year-round to bring unique cultural, food, and art experiences to the square. Events like the eight-week Summer in the Square series, Urbanspace’s Holiday Market, and seasonal pop-ups draw foot traffic and support local business and arts communities.

Union Square’s Rich Mix of Commercial Businesses

Union Square-14th Street is home to high-profile institutions and headquarters across a range of sectors including technology, media, finance, and design. This rich mix of commercial tenants continues to be a major draw. Additionally, Union Square is center of gravity for live entertainment, arts, and culture. According to the data platform Replica, spending on entertainment doubled between 2019 and 2023 and visits in the district rose by 10% between 2022 and 2023, reaching a high of 98% compared to August 2019, a 10% higher average than Midtown Manhattan.

“Industry leaders like Microsoft, Sequoia Capital, and Wellington Management are choosing Union Square for their newest offices. Coupled with strong leasing activity at the ground floor, these new tenancies demonstrate the area’s appeal across sectors,” says Julie Stein, Executive Director, Union Square Partnership. “National retailers including Parachute, Crate & Barrel and Target are joining local favorites ABC Carpet, Fishs Eddy and Design Within Reach to solidify Union Square as a retail destination for interior design and home essentials.”

USQ Thrives as a Job Center

Union Square is a job center with 144K+ workers across sectors. Top employers include Con Edison, Mount Sinai Downtown, New York University, and The New School. In the coming year, the addition of national brands, and new and renovated hotels in the area will bring additional retail and hospitality job opportunities. This summer, Microsoft moved into its new 150K sf office space at 122 Fifth Avenue. The building’s ground floor is nearly fully leased with prominent brands Allbirds, Parachute, and Pandora, and Levain Bakery planning to open in early 2024.

Zero Irving (124 East 14th Street) has made headlines for leasing nearly 100% of its office space to major tech and finance firms including GameChanger (25K sf) and Sequoia Capital (13K sf). Additionally, the 10K sf Urbanspace food hall introduced 13 vendors to the 14th Street food scene. Over 65K sf of retail space has been leased since January 2022 to national brands, such as Petco’s 30k sf flagship location on Union Square East, and NYC favorites such as Hex & Co board game café, Sweet Chick, and Kazunori.

“Because we’re located in the heart of the NYC tech community, Civic Hall @ Union Square’s six floors of state-of-the-art training and conference center space at the new Zero Irving building will drive sustainable pathways to high-tech jobs. Civic Hall will help supply the tech workforce and spur innovation for industry leaders, the community, the City of New York, and beyond.” Seema Shah, Executive Director, Civic Hall

New and Coming Soon’

Looking ahead into the Fall, we are excited to welcome Upright Citizens Brigade, Crate & Barrel, Saatva, Mission Ceviche, and many more businesses to the neighborhood.

• FÖRENA, a 50-unit luxury condominium development at 540 Sixth Avenue featuring 6K SF of new retail space for lease, finished construction in July 2023.

• NYU is relocating the Wagner Graduate School of Public Service to 105 East 17th Street in Fall 2024, bringing over 860 students and over 200 faculty to Union Square.

• Target will open a 33K SF store at 10 Union Square East, establishing over 75 new jobs and creating a retail anchor and local amenity for 14th Street.

More changes are afoot for 14th St. in the coming years. Find out about the potential plans here. 

The popular 16th St. eatery is done.

Interesting….”Long regarded as a leader in New York’s fine-dining world, Danny Meyer is making moves into the casual ranks of the city’s culinary scene. The restaurateur’s Union Square Hospitality Group (USHG), which encompasses a range of high-price dining spots such as the Michelin-starred Gramercy Tavern and the Modern, is investing in Joe Coffee, a New York-based coffee chain with 13 locations in the city and two in Philadelphia.”

“Historically we’ve had the privilege of investing in some incredibly special companies whose cultures, leaders, and innovative business models caught our eyes, and Joe is no different,” said Danny Meyer, Chief Executive Officer of Union Square Hospitality Group. “USHG has had a meaningful relationship with Joe Coffee and founder Jonathan Rubinstein for many years, both as avid fans of their coffee bars and also having served their coffee at Union Square Events for years. We chose to make this investment with Joe Coffee because they are dedicated to the pursuit of making flawless coffee, are led by passionate and exceptional management, and share the same hospitality values as USHG.”

“We are incredibly proud and humbled that USHG and its affiliates have chosen to invest in Joe,” said Jonathan Rubinstein, Co-Founder and President of Joe Coffee. “Danny Meyer is a leader I have admired my entire professional career and to have the opportunity to partner with him and his outstanding team at Union Square Hospitality Group is a dream come true. With this new funding, we will continue to do what we love – roast, brew, and serve the best quality coffee with genuine hospitality – and now we are excited to bring Joe to even more great communities across the country.”