New Shopping Opportunities in the ‘Hood

ByDon

CAMP | 110 Fifth Avenue
Camp is now in session! Bring the whole crew for this family fun experience – it’s a store, a play space and a canteen store all in one! Stop in on Fifth Avenue for activities in the campitheater, rotating events, and only-in-usq treats from Milk Bar.

Gupshup | 115 East 18th Street
From Bombay to the Big Apple, this dramatic new Indian hangout eatery is bringing a 70’s flair to Union Square. Step into this decked-out space to try Indian fusion dishes like lamb shank with rogan josh sauce and roasted bone marrow with 5 spice naan.

Filson | 876 Broadway
Established over 120 years ago, Filson is the leading outfitter and manufacturer in high quality outdoor goods. At their new flagship NYC location on Broadway, find camping, hunting and climbing gear, all with a guaranteed lifetime warranty.

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  • The Annual Union Square Partnership Commercial Update

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    Union Square is bustling, with robust foot traffic recovery, a strong roster of new retail and office tenants, and new mixed-use residential developments in the pipeline.

    Key data points from the last 12 months highlight the district’s strengths:

    1.1M SF of office
    space leased in the
    last 12 months

    58K+ average daily
    riders at Union Square
    -14th Street Station

    13% higher visitor
    activity on Greenmarket
    days in USQ

    370K average daily
    weekday trips to the
    Union Square area

    78K+ SF of ground floor
    retail space leased in
    the last 12 months

    Visitor traffic reached
    a high of 109% recovery
    over January 2020

    DISTRICT TRENDS

    USQ IS THRIVING
    ∫ Union Square’s residents have strong spending power,
    with average household incomes nearly 75% higher than the
    Manhattan average.
    ∫ By the end of 2023, visitor traffic hit 109% of January 2020
    levels, driven by Union Square’s vibrant mix of uses and the
    steady return of office workers.
    ∫ Leading employers choose Union Square, and the biggest
    new leases represent finance, technology, hospitality, and
    fin-tech.
    ∫ Union Square grew as a job center, with its workforce
    increasing by 12% since 2023 to reach 168K employees.
    The tech and innovation sector remains strong, with over 45
    companies located in the area.
    ∫ 43 new businesses opened in the past year, 60% of which
    are food and beverage establishments. Indicating a return to
    in-person dining, the number of new sit-down restaurants in
    the district increased by 25% over the number that opened in
    the previous year.