Sona Brings High-End Indian Food to the ‘Hood

Go to http://www.walkscore.com and type in our address to see that we are ranked 100 out of 100 as a perfect walking neighborhood. You’ll see a Google map showing all the things that make our location a perfect urban location.

The holiday shopping season kicks off in November with the opening of the popular Union Square Holiday Market, operated by Urban Space Management.  The market is open every day from Wednesday, November 25th through Wednesday, December 24th with the exception of Thanksgiving. Be sure to stop by for a variety of unique items including handcrafted jewelry, fine art, clothes, handmade ornaments, and toys for kids of all ages. Market hours are Monday through Friday, 11 AM to 8 PM; Saturdays, 10 AM to 8 PM; Sundays, 11 AM to 7 PM; and 10 AM to 4 PM on Christmas Eve. Don’t forget to stop by the Holiday Market Information Booth to pick up coupons for special discounts at over 20 Union Square restaurants and eateries.

Union Square’s Competitive Edge

Exemplifying a “15-minute neighborhood,” Union Square offers a wealth of local amenities including dining, shopping, culture, entertainment, and healthcare, all within walking distance or a short bike-ride. A true mixed-use neighborhood, Union Square’s residents, offices, retail, and institutions help sustain a vibrant public realm, with recent visitor traffic reaching 98% of 2019 levels. Office leasing remains active, with over 450K sf of office space leased since January 2022 across tech, finance, publishing, and other sectors.

Union Square’s 126 new businesses are comprised of 54% eateries, 28% retail, and 18% neighborhood services such as health and wellness. USP and creative partners work year-round to bring unique cultural, food, and art experiences to the square. Events like the eight-week Summer in the Square series, Urbanspace’s Holiday Market, and seasonal pop-ups draw foot traffic and support local business and arts communities.

Union Square’s Rich Mix of Commercial Businesses

Union Square-14th Street is home to high-profile institutions and headquarters across a range of sectors including technology, media, finance, and design. This rich mix of commercial tenants continues to be a major draw. Additionally, Union Square is center of gravity for live entertainment, arts, and culture. According to the data platform Replica, spending on entertainment doubled between 2019 and 2023 and visits in the district rose by 10% between 2022 and 2023, reaching a high of 98% compared to August 2019, a 10% higher average than Midtown Manhattan.

“Industry leaders like Microsoft, Sequoia Capital, and Wellington Management are choosing Union Square for their newest offices. Coupled with strong leasing activity at the ground floor, these new tenancies demonstrate the area’s appeal across sectors,” says Julie Stein, Executive Director, Union Square Partnership. “National retailers including Parachute, Crate & Barrel and Target are joining local favorites ABC Carpet, Fishs Eddy and Design Within Reach to solidify Union Square as a retail destination for interior design and home essentials.”

USQ Thrives as a Job Center

Union Square is a job center with 144K+ workers across sectors. Top employers include Con Edison, Mount Sinai Downtown, New York University, and The New School. In the coming year, the addition of national brands, and new and renovated hotels in the area will bring additional retail and hospitality job opportunities. This summer, Microsoft moved into its new 150K sf office space at 122 Fifth Avenue. The building’s ground floor is nearly fully leased with prominent brands Allbirds, Parachute, and Pandora, and Levain Bakery planning to open in early 2024.

Zero Irving (124 East 14th Street) has made headlines for leasing nearly 100% of its office space to major tech and finance firms including GameChanger (25K sf) and Sequoia Capital (13K sf). Additionally, the 10K sf Urbanspace food hall introduced 13 vendors to the 14th Street food scene. Over 65K sf of retail space has been leased since January 2022 to national brands, such as Petco’s 30k sf flagship location on Union Square East, and NYC favorites such as Hex & Co board game café, Sweet Chick, and Kazunori.

“Because we’re located in the heart of the NYC tech community, Civic Hall @ Union Square’s six floors of state-of-the-art training and conference center space at the new Zero Irving building will drive sustainable pathways to high-tech jobs. Civic Hall will help supply the tech workforce and spur innovation for industry leaders, the community, the City of New York, and beyond.” Seema Shah, Executive Director, Civic Hall

New and Coming Soon’

Looking ahead into the Fall, we are excited to welcome Upright Citizens Brigade, Crate & Barrel, Saatva, Mission Ceviche, and many more businesses to the neighborhood.

• FÖRENA, a 50-unit luxury condominium development at 540 Sixth Avenue featuring 6K SF of new retail space for lease, finished construction in July 2023.

• NYU is relocating the Wagner Graduate School of Public Service to 105 East 17th Street in Fall 2024, bringing over 860 students and over 200 faculty to Union Square.

• Target will open a 33K SF store at 10 Union Square East, establishing over 75 new jobs and creating a retail anchor and local amenity for 14th Street.

After all the posts here about the imminent 14th St. Busway project, it died, perhaps because residents made such a fuss.

So which end of Union Square is this?

Simply Grid announced today that it has launched a food cart electrification pilot in New York City’s Union Square. This is the first example of a mobile food vendor on New York City’s public streets using grid electricity rather than a noisy, polluting generator. Citywide, more than 3,000 mobile food carts create the equivalent pollution emissions of approximately 10,000 cars. This pilot, launched in conjunction with the New York City Mayor’s Office of Long-Term Planning and Sustainability, Con Edison, the NYC Department of Transportation, and Closed Loop Advisors, will last for up to a year and abate up to 9 metric tons of CO2.

Simply Grid’s technology allows lot owners and municipalities to provide grid electricity to mobile food vendors which makes them cleaner, quieter, and more profitable. Electricity is made available to these vendors via outlets in industry standard electricity pedestals which have been customized with proprietary metering controllers. The controllers connect wirelessly to Simply Grid’s cloud-based platform which manages customer accounts, metering, and billing. The system allows vendors to initiate service with their mobile phones and connect to the electric grid with cables they already use with their generators. Grid electricity is a significantly cheaper energy source for food vendors, and it also eliminates the pollution and noise associated with running a generator.