Union Square-14th Street continues to demonstrate incredible resilience with strong signs that the district will not
only continue its upward trajectory but also thrive as one of the City’s best neighborhoods to live, work, and invest in. In this report, we outline the neighborhood’s key advantages and highlight the positive indicators of continued economic growth and success.
Among Union Square’s many advantages is its function as a true “15-minute neighborhood,” with its wealth of local amenities and resources accessible within walking distance or a short bike ride. The draw of Union Square’s diverse retail, food, culture, health, and entertainment offerings, and Union Square Park, its crown jewel, produced positive outcomes with foot traffic and spending reaching near pre-pandemic levels.
Microsoft has leased 150K sf across 10 floors at The Bromley Companies’ 122 Fifth Avenue. The building is undergoing a complete renovation of its commercial and retail spaces, which also welcomed Allbirds to the ground floor in March 2022.
∫ The Zero Irving Tech Center made headlines as its first commercial tenants, Melio (25K sf), and Sigma (15.5K sf), signed leases in the state-of-the-art building, which is ontrack to open in 2022.
∫ NYU announced plans to relocate the Wagner Graduate School of Public Service to its formerly administrative
office space at 105 East 17th Street. It plans to open to its 864 students and 200+ faculty members in Fall 2024.
∫ Longtime district partner Barnes & Noble unveiled Union Square & Co, the name for a new subsidiary of Sterling
Publishing, further reinforcing the strength of the Union Square brand and neighborhood identity.
∫ Over 80K sf of retail space has been leased since 2020 to national brands, such as Allbirds and Sephora, and
newcomers, such as Rookie and Modern Age, who chose Union Square to locate their flagship storefront.
With over 76,000 residents and 145,000 employees within a 1/2 mile radius, Union Square remains one of NYC’s most desirable places to live and work.
∫ Its 2:1 employee to residential population and significant population density, 24% higher than Manhattan, make Union Square a true mixed-use neighborhood, supported by a diverse array of commercial businesses, retail, and restaurants.
∫ Union Square is comprised of 32.5% owner-occupied
housing, which is well above Manhattan’s 24%.
NYU has decided not to build a fourth soaring tower adjacent to the three Silver Towers that already loom over Bleecker and Houston Streets. Instead, they’ll build a squatter and bulkier version on the location of the current Morton Williams supermarket. Why the change? Because the community–and IM Pei–didn’t like it.
Next week (August 8 to August 12), Contractors will continue to excavate earth and rock, and load out material. Installation of bracing rakers, line drilling, lagging and sheeting around the perimeter will progress as well. Concrete foundation walls will continue along the perimeter of the site. Interior core foundation work will proceed. The following week (August 15 to August 19 ), we will continue with concrete foundation walls, line drilling, rock excavation, loading out,and interior core foundation work & underground plumbing. DEP will continue to work on the water main along 13th Street. The site will be open on Saturday, August 6th. Work hours are between 9AM and 5PM as permitted by the City. To control noise levels, work activities will be limited to the placement of formwork and rebar for concrete placement, wood lagging, and installation of walers and braces. There will be no rock excavation, rock chopping, or hauling on Saturday.
As construction continues at the northern end of Union Square Park, more and more trees are being removed. See for yourself.
What is a Winter Warrior, you ask? For our dedicated neighbors who have braved the rain, sleet, snow and Polar Vortex to find the perfect butternut squash, you are a Winter Warrior! The friendly farmers at the Union Square Greenmarket would like to show you some appreciation.
You can pick up a Winter Warrior card at the Market Information tent and every time you check in, you’ll be able to earn rewards from these producers:
The promotion runs through March 31st
Dynamic!
