How Green is the Greenmarket?

Next week (May 20 to May 24), material and equipment deliveries and installation work will continue on all floors inside the building. We will be working on the new sidewalks around the building and installing new curbs and will be removing the sidewalk shed along 13th st. Additionally we will be working on the roofs of the building.

The following week (May 27 to May 31), material and equipment deliveries and installation work will continue on all floors as well as sidewalk work.

This weekend the site will be open on Saturday, May 18th for interior, roof, and sidewalk activities between the work hours of 7AM and 5PM as permitted by the City.

Scout Willis, the underage daughter of Bruce Willis and Demi Moore, was busted for drinking a beer while walking around Union Square last week. Having a fake ID and a bad attitude certainly didn’t help matters.

As you’re well aware, the demolition and construction of The New School site at 65 Fifth Avenue is well underway. On Thursday, The New School revealed for the first time the official design of the building, which includes some of the elements from its earliest sketches, such as the exposed staircases, but is different in two notable ways: the building is smaller than originally planned, and it is partially class in brass, rather than entirely in glass.

The building is being constructed as of right. There is no more debate over design or size. This is pretty much what we’re going to see: a university hub of about 16 stories with eight floors of campus space topped by a smaller eight floors of dormitory housing for 600 students.

To get caught up on what the building looks like and see many photos of the model, click here.

To read the somewhat positive New York Times architecture critic’s review, click here.

A neighbor attended the public viewing of the model and came away with some great facts:

–The loading dock is on 13th street at the eastern most corner of the lot.

–The main entrance to the building is on the southwest corner. This is for everything except the dormitories.

–The dormitory entrance is on 5th avenue, about 1/3 of the way down from 14th street.

–The northern 1/3 of the building at street level is retail – no word on what though.

–Directly above the retail is a cafeteria. It looks like seating for 300, which makes sense considering the 600 person dormitory.

–The dormitory floors are set back on all sides, and shaped in a ‘C’ with a light well on the eastern side of the stack. They are four bed suites, with kitchenettes in them.

–The set-back between the lower and upper halves is a green roof, and they say that for liability reasons it will not be open to the general building population. Pressing on this, and the answer was that while the green roof hasn’t been engineered yet, it is likely going to be possible to have foot traffic on it and will perhaps be open to supervised use (during a class, or for an experiment of some kind). (So no midnight keg parties, we hope.)

The green roof is at the level of 7 East 13^th St/10 East 14^th St, so about the same height as our roof.

— It looks like it’s designed to keep students inside the building, and not loitering on the street. The canopies are small, and the doors aren’t inset, so there isn’t any natural gathering space just outside on the sidewalk.

We hope that this brings everyone up to date on a project that will be a big part of the pulse of the neighborhood for the next two years….and beyond.

The Union Square area is becoming a high-tech hotbed. Mashable CEO Pete Cashmore was interviewed about why he brought his company here:

Last September, Pete Cashmore moved Mashable’s headquarters from 23rd Street to the heart of Union Square. What he found when he arrived was a climate he says is perfect for startups.

Factors that play into the business climate he found just a few blocks south of Mashable’s previous location include a fertile history of innovation, access to creative talent, and proven professionals. But in the end, what’s most attractive to Cashmore is good, old-fashioned, face-to-face interactions.

“Union Square has always been a meeting place, where people come together and share ideas,” Cashmore told me on Tuesday at an event at the British Residence of New York. “And now with it becoming a real hub of innovation it is a great place to be.”

Now employing about 140 people, Mashable’s offices occupy two floors on Fifth Avenue and 17th Street.

No doubt, part of what Cashmore found there was nurtured by venture capital firm, Union Square Ventures (USV), which was founded in 2004 and now manages $1 billion in assets across six funds. USV’s previous investment in New York City-based companies include Etsy (Nasdaq: ESTY), Tumblr (acquired by Yahoo for $1.1 billion), and MongoDB, which has raised $311 million venture capital.

But over the past year, the number of significant real-estate investments in Union Square shows that it’s much more than just Fred Wilson’s influence at work in the area.

The top three lease transactions of 2015 are BuzzFeed, which now occupies 194,000 square feet at 225 Park Avenue South, Gawker Media, which is in 58,900 square feet at 114 Fifth Avenue, and First Look Media in 58,206 square feet at the same location, according to a Union Square Partnership report published in May. New and expanded office tenants in Union Square also include Dropbox, Adobe Systems Inc. Hulu, Lippe Taylor, Pop2Life, Capital One Labs, The New Republic, and Compass.

The top sector in the area is “professional, scientific, and tech services,” with 1,514 firms, followed by retail with 1,393 firms. Among the top firms by number of employees is J. Crew, listed with 3,800 employees and Tory Burch, with 1,800. In total, 9,700 businesses are located within the half-mile radius of Union Square considered by the report, employing over 153,000 people.

What’s attracting all this talent? Not the rent. According to a May report by San Francisco-based real estate analytics firm Zumper, only two neighborhoods are more expensive than Greenwich Village, where Union Square technically is designated as being located. Average rent for a one bedroom apartment costs $3,850. In Chelsea it’s $3,920, and in Tribeca, $4,450. According to the same report, New York City was the second most expensive city in the United States, just behind San Francisco.

In an interview Wednesday, Union Square Partnerships managing director Scott Hobbs ventured his own theory as to why so many innovative companies are moving to his neighborhood. “The biggest reason is it’s a transportation hub,” he said. “You’ve got Williamsburg for creatives across the river, and midtown for business.” Trains that depart Union Square Station are the N, R, Q, 4, 5, 6, and L.

As for Cashmore, his explanation is much more simple. “What’s really great about Union Square is you can go get a coffee and bump into someone doing something interesting in tech,” he said.

The crepe place is moving to West 8th Street as Bowlmor Lanes continues to prep for demolition.

Join The New School’s Fabio Parasecoli for New York City’s first college pop-up class will at Union Square’s Greenmarket on Wednesday, April 20 at 11 a.m.

A world-travelled food and culture expert, Fabio leads The New School’s Food Studies program, which examines the cultural, political, and economic significance of how and why we eat.

With the Greenmarket as his classroom, Professor Parasecoli will conduct a unique cultural, historical, and environmental lesson in food – with the farmers as participating experts – as collective thoughts turn to spring produce, Easter dinners and Passover recipes.

At the end of the pop-up class, he’ll offer up a Greenmarket recipe and answer questions. The class starts by the statue of Gandhi at the south-west corner of Union Square–look for The New School signs!