The Real Deal reports:
Beauty brand NYX Cosmetics signed a lease for a new store on Union Square West, a 2,800-square-foot space on the ground floor of Brause Realty’s 75,000-square-foot commercial building at 41 Union Square West, at the corner of East 17th Street. The lease was signed earlier this month. It’s where Starbucks was before it moved.
The youth-focused chain chose a location close to New York University and nestled among a concentration of cosmetics stores ringing Union Square, including Fresh, Bluemercury and Sephora, each within a block of the new location. On the south side of Union Square, Estee Lauder’s MAC inked a lease at the Feil Organization’s 853 Broadway two years ago.