New York Mag Celebrates Union Square’s Overall Great Retail Health

A fascinating look at Union Square here.

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  • Business on the Increase Around Union Square

    The 4th Quarter Union Square Partnership Business Report, available here, has some interesting updates:

    Union Square finished the year strong, with storefront occupancy in the BID1 reaching 91% in Q4 2025 (compared to 85% in Q4 2024). This growth reflects continued   confidence in the district and demand from both national operators and emerging local players. Around Union Square Park, five long-vacant corner storefronts are slated to welcome new business openings in 2026, including global apparel anchor UNIQLO as well as Flight Club and Voodoo Doughnut, both new to NYC.

    60 businesses opened in Union Square in 2025 (11 more than in 2024). Q4’s 16 openings ranged from top retailers like Pacsun, Ulta Beauty, and Aritzia (which expanded into a new space three times its previous size), to more intimate establishments like Maison Welles and Stars. Nespresso debuted its 13,000+ SF flagship that merges traditional retail with multi-sensory coffee tastings, interactive masterclasses, and a speakeasy. While Nespresso leads in scale, smaller coffee-forward openings include unique experiences this quarter, including Ioannis Coffee Chef’s “farm-to-cup” workshops and luckin coffee’s tech-driven model. With rising occupancy and a robust tenant pipeline, Union Square enters 2026 primed for an exciting year.

  • What’s Up with Union Square Park?

    As you know, the north end of the park is under heavy renovation, but the big question is what will become of the pavillion? For a while now, there has been discussion of handing it over to a restauranteur, but park boosters feel it should become a more public facility. As to the question of who that restauranteur might be, Danny Meyer of Union Square Cafe and many other great restaurants is a natural, especially since he has helped oversee the rebirth of Madison Square Park with his Shake Shack, but he says he’s not interested.