Union Sq. Partnership Celebrates Success

ByDon

Here’s an article from The Villager about the success of the Union Square Partnership:

The Union Square Partnership held its 24th annual meeting at the W Hotel on Thursday last week celebrating the progress of the city’s first business improvement district and the beginning of the long-awaited reconstruction of Union Square Park’s north end and the square’s northern plaza.

Danny Meyer, Partnership co-chairperson, presented the annual Community Service Award to Debbie Hulse, the Department of Parks and Recreation’s head gardener for Union Square Park for the past four years.

Jennifer Falk, the Partnership’s executive director, celebrated the BID’s accomplishments over the past year in sanitation (removing 1,749 tons of trash last year) and business promotion, including a new Web site, a new free walking tour and the new Visitor Map & Guide, 50,000 copies of which will be distributed in the area.

“Every year, the Partnership makes a series of targeted investments in the beautification of Union Square Park and our partners like Debbie Hulse help us achieve our goals,” Falk said. “Debbie has poured her heart into making Union Square Park one of the most beautiful destinations in New York City.”

Manhattan Borough President Scott Stringer spoke at the June 5 meeting and called Falk “a powerhouse” for her energy in looking after the city’s number-one BID and her concern for residents in the district.

George Kroenert, Parks Department team leader for the Union Square north-end reconstruction, outlined the scope of the project that began at the end of April and that will triple the current playground’s size, renovate the north-end pavilion and add water and electrical connections for Greenmarket farmers’ trucks.

The Greenmarket, now occupying the square’s west side while the north end is under construction, will return to the north end in phases as sections of the plaza are completed, Kroenert said.

The project’s hoped-for completion date is October 2009, Kroenert said.

“But we’re going to take our time and do the right thing,” he said. “We’re at 6 percent complete and we’ve used up 8 percent of our time, and the contractor has committed to keeping the playground closed for only one summer.”

Meanwhile, outside of the W Hotel around the north-end plaza, exuberant demonstrators, some in costume, were protesting against the proposal to install a seasonal, private restaurant in the pavilion once it’s restored. The evening before, Reverend Billy of the Church of No Shopping, real name Bill Talen, managed to get into the construction area to hang a banner that said, “Not for Sale” from the pavilion’s roof.

A court order last month allowed construction on the plaza and the pavilion to proceed, but restrained any work that pertains to any restaurant in the pavilion pending the outcome of a lawsuit that seeks to keep private restaurant concessionaires out of the pavilion.

One of the protesters last Thursday, Kurt Opprecht, a member of Billionaires for Bush, the satiric protest group, came into the annual meeting at the W Hotel and during the open question period referred to “the rabble-rousers outside who don’t realize that money doesn’t grow on trees.” Opprecht said later that his remark at the meeting was meant satirically, but the satire was missed.

Carol Greitzer, a former city councilmember who has opposed the project because of the proposed restaurant concession, was inside at the W Hotel meeting.

“This is going to be strange coming from me, but Robert Moses built 800 playgrounds in the city and he did it without the help of commercial restaurants,” Greitzer said.

Also on June 5, City Councilmember Rosie Mendez issued a public letter about why she supports the project after have opposed it in the past. Instead of doubling the current playground area as originally proposed, the current plan triples the playground size to nearly 15,000 square feet, Mendez noted. And instead of a year-round restaurant in the pavilion, the plan was changed to a six-month, seasonal concession. Mendez also noted that Luna Park, the previous outdoor restaurant around the outside of the pavilion, occupied 6,507 square feet. The seasonal concession planned for the pavilion is 3,732 square feet, she noted.

“At first, I only heard from those opposed to the plan,” Mendez said. “But as the plan evolved, the feedback my office received was very mixed. Some residents expressed their support for the plan, eager to quickly build the playground and refurbish the pavilion regardless of its use.”

Moreover, while many people said they feared that 17th St. on the north side of the plaza would be expanded and take away plaza space, the row of trees planned for the north end of the plaza will be planted a few feet into the 17th St. roadbed, increasing the size of the plaza, Mendez noted.

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  • It’s Official: Parking Garage Will Become Luxury Condos

    ByDon

    NEW YORK CITY-DHA Capital LLC and its co-development partner Continental Properties have purchased 12 E. 13th St. in Manhattan. The property was sold for $32 million, or more than $700 per square foot. ABS Partners represented the sellers.

    Hertz Rental Car previously occupied the ground floor while the remainder of the building, which spans 45,032 square feet of space, was being used as a parking garage. The new owners plan to turn the structure into upscale condominiums and will likely create a mix of full-floor homes and duplexes, along with retail facilities, according to a release.

    “This is a highly desirable location where we intend to create large, super-luxury homes which will appeal to discriminating buyers,” says Steven Fisch, managing partner at Continental Properties, in the release.

    ”These types of homes are in very strong demand but short supply, particularly downtown,” adds Dan Hollander, managing principal of DHA. The team has engaged Cetra/Ruddy architects to design the conversion, which will not enlarge the building but will add several stories by demolishing part of the rear portion.

    Located on the southern side of East 13th Street, between University Place and Fifth Avenue, the property is close to Union Square. A similar building that was a parking garage at 66 East 11th Street was recently converted into a residential building offering luxury condos.

    Odell Real Estate represented the buyer. Hertz had vacated the building as its lease expired this past fall. The move allowed the building to be sold vacant, eliminating the uncertainty of a holdover tenant for potential buyers.

    Constructed in 1930 of brick, steel, and concrete, the building was most likely used as a horse stable in addition to a parking garage for cars, as evidenced by heating coils throughout the building, according to ABS director Adam Maxson in a separate release. The building also features two large car elevators.

    Recent construction activity in the Greenwich Village area helped create a strong demand for the building from a wide range of buyers that included both small local investors and large international investment groups, Maxson says in the release. The New School is currently constructing a 375,000-square-foot building just across the street and is scheduled to open in the fall of 2013. Also, a high-end 113-room boutique hotel, the Jade Hotel, is being built on West 13th Street.

    The seller was very happy with the purchase price, according to a press release issued by ABS. “The ABS team performed a stellar job navigating this complex transaction from start to finish,” says Darren Postel, one of the sellers, in the release. “ABS coordinated with a broad range of buyers to get this disposition executed. I could not be happier with the resulting sale at such an impressive number.”

    This is the latest in a series of deals for DHA Capital. The firm is in pre-development of a 300-unit rental property on Manhattan’s West Side. At 53 Pitt St. in Manhattan’s Lower East Side, DHA created and is now marketing 14 rental lofts. In Brooklyn, DHA purchased a 200,000-square-foot development site at 88 Richardson St. The property, which was approved for 230 rental units, was sold by DHA in July of 2012. The firm also acquired and sold a stalled luxury co-op in Harlem for repositioning as a rental.