Well That Was Quick

Opening: A Steve Madden shoe boutique north of Union Square on Broadway, a new high-end Japanese restaurant at 13th and 3rd, and Tong Thai Brasserie right across University on 13th.

Closing: That great magazine shop at the corner of 6th Ave. and 11th Street, which is very sad.

Crumbs Bakery on University and 13th has closed…for the second time.

Be sure to check out Num Pang, the tiny new Cambodian sandwich shop on 12th St. just around the corner from University Place. The sandwiches, prices around $7.50 are fresh, spicy, and unusual, very much like Vietnamese banh mi. Crowds have overwhelmed the place in its early days, and it’s been sold out a few times. Still, very much worth a visit, even if the prices are more than double what you would pay for something similar down in Chinatown.

Bak Korean Kitchen, which shared our building on 13th St., i\s no more. It was the fifth restaurant in that location in eight years. However, the Karaoke Cave downstairs is undergoing renovation and will reopen.

The Union Square Partnership offers many good deals on local shops and restaurants.

See them here.

Union Square is bustling, with robust foot traffic recovery, a strong roster of new retail and office tenants, and new mixed-use residential developments in the pipeline.

Key data points from the last 12 months highlight the district’s strengths:

1.1M SF of office
space leased in the
last 12 months

58K+ average daily
riders at Union Square
-14th Street Station

13% higher visitor
activity on Greenmarket
days in USQ

370K average daily
weekday trips to the
Union Square area

78K+ SF of ground floor
retail space leased in
the last 12 months

Visitor traffic reached
a high of 109% recovery
over January 2020

DISTRICT TRENDS

USQ IS THRIVING
∫ Union Square’s residents have strong spending power,
with average household incomes nearly 75% higher than the
Manhattan average.
∫ By the end of 2023, visitor traffic hit 109% of January 2020
levels, driven by Union Square’s vibrant mix of uses and the
steady return of office workers.
∫ Leading employers choose Union Square, and the biggest
new leases represent finance, technology, hospitality, and
fin-tech.
∫ Union Square grew as a job center, with its workforce
increasing by 12% since 2023 to reach 168K employees.
The tech and innovation sector remains strong, with over 45
companies located in the area.
∫ 43 new businesses opened in the past year, 60% of which
are food and beverage establishments. Indicating a return to
in-person dining, the number of new sit-down restaurants in
the district increased by 25% over the number that opened in
the previous year.