Que Pasa?

Union Square-14th Street continues to demonstrate incredible resilience with strong signs that the district will not
only continue its upward trajectory but also thrive as one of the City’s best neighborhoods to live, work, and invest in. In this report, we outline the neighborhood’s key advantages and highlight the positive indicators of continued economic growth and success.

Among Union Square’s many advantages is its function as a true “15-minute neighborhood,” with its wealth of local amenities and resources accessible within walking distance or a short bike ride. The draw of Union Square’s diverse retail, food, culture, health, and entertainment offerings, and Union Square Park, its crown jewel, produced positive outcomes with foot traffic and spending reaching near pre-pandemic levels.

Microsoft has leased 150K sf across 10 floors at The Bromley Companies’ 122 Fifth Avenue. The building is undergoing a complete renovation of its commercial and retail spaces, which also welcomed Allbirds to the ground floor in March 2022.

∫ The Zero Irving Tech Center made headlines as its first commercial tenants, Melio (25K sf), and Sigma (15.5K sf), signed leases in the state-of-the-art building, which is ontrack to open in 2022.

∫ NYU announced plans to relocate the Wagner Graduate School of Public Service to its formerly administrative
office space at 105 East 17th Street. It plans to open to its 864 students and 200+ faculty members in Fall 2024.

∫ Longtime district partner Barnes & Noble unveiled Union Square & Co, the name for a new subsidiary of Sterling
Publishing, further reinforcing the strength of the Union Square brand and neighborhood identity.

∫ Over 80K sf of retail space has been leased since 2020 to national brands, such as Allbirds and Sephora, and
newcomers, such as Rookie and Modern Age, who chose Union Square to locate their flagship storefront.

With over 76,000 residents and 145,000 employees within a 1/2 mile radius, Union Square remains one of NYC’s most desirable places to live and work.

∫ Its 2:1 employee to residential population and significant population density, 24% higher than Manhattan, make Union Square a true mixed-use neighborhood, supported by a diverse array of commercial businesses, retail, and restaurants.

∫ Union Square is comprised of 32.5% owner-occupied
housing, which is well above Manhattan’s 24%.

See the entire report here. 

Two and a half years after opening, All’onda, on East 13th St., is done. It burned hot and bright, but the fire couldn’t last forever.

Because the rent is too damn high. As usual.

Next week (May 14 to May 18), Superstructure work will continue at the 18th floor level. The superstructure concrete work will be completed on the building buy the end of the month. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic.

The following week (May 21 to May 25), we will be working on the machine room levels on the 18th floor. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic.

This weekend the site will be open on Saturday, May 12th for superstructure related activities between the work hours of 7AM and 5PM as permitted by the City. To control noise levels within the site, work activities will be limited to the placement of formwork and concrete, plumbing and electrical work, rebar for concrete placement, using the crane and equipment to support all activities. Safety horns are used, and required by law, to coordinate lifting with the crane and to alert the workers of the danger overhead. We have directed the operators to limit the use of horns to one short sounding and to use the crane later in the day so as to avoid any excess noise. There will be steel work being done on the 5th Ave. side of the building. As a result there will be another crane on site to lift the pieces into place but it will sit in the site and will not affect pedestrian or motor traffic in the area.

Additionally, Con Ed will be doing street connections on 14th street.

This quarter, a new wave of sit-down restaurants and bars opened in Union Square, doubling the openings in this category for 2024 year-to-date compared to the same period last year. Notable newcomers include jazz club and Japanese whiskey bar Midnight Blue, from the team behind top cocktail bars Martiny’s and L’Americana, and Amo Seafood, a new favorite for Italian coastal cuisine. 17th Street has blossomed into a culinary destination. The newest arrivals are the highly acclaimed Peruvian restaurant Mission Ceviche and the Vietnamese gem
La Dong, which join the notable 2024 arrival Kanyakumari. Alongside beloved staples Lillie’s, Pasta Eater, and Laut, this vibrant street is your go-to spot for an unforgettable meal.

It’s farewell to Souen on 13th St. It’s been around a very long time. Is more of the south side of the block doomed to be demolished?