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  • The Villager Writes About Union Sq.

    From the current issue of The Villager:

    When Danny Meyer opened the Union Square Cafe 24 years ago, area rents hovered around $8 per square foot. Today comparable space could rent for up to $400 per square foot.

    The business dilemma of astronomical rents was one of the issues under consideration on Mon., Nov. 10, at the Union Square Partnership Fall Forum titled, “Spotlight on Commercial Diversity in Union Square.”

    A panel of four experts joined moderator William H. Kelley, the Partnership’s director of economic development, in a roundtable discussion of the area’s commercial landscape.

    More than 75 residents and local business owners attended the forum in the Union Square Ballroom, in what one participant described as an attempt to “think outside the box and look forward.”

    Kelley explained the motivation behind the forum:

    “In its heyday, Union Square had this wonderful gathering of mom-and-pop businesses,” he told The Villager. “Recently, the area has become an international gathering of businesses.”

    Forum participants debated if this evolution was an inevitable result of growth or if there were there any tools the Union Square area or even city government could employ to create a more stable mix of large and small businesses.

    “I think Union Square is fascinating,” said panelist Larisa Ortiz, of Larisa Ortiz Associates and a co-author of “Real Estate Redevelopment & Reuse.” “It’s a model and a template that other cities have followed,” she said, noting the presence of iconic restaurants and the Greenmarket.

    According to an examination of gentrification trends by New York University’s Furman Center for Real Estate and Urban Policy, the number of businesses in the Union Square area rose almost 20 percent from 1990 to 2000, and have grown an additional 8 percent since 2000.

    Of those businesses, 11 percent represent food services and “accommodations.” The largest number of retail businesses — 23 percent — are clothing and accessory stores.

    Ortiz was concerned how the neighborhood could maintain its character when park-fronting property is privately owned and rents are set by overheated market forces.

    “Let’s help interesting speciality business and restaurant spaces on the side streets,” she suggested.

    To gauge interest in topics for the forum, the Partnership sent out a questionnaire in September to more than 3,500 local residents and businesses. A question asked what the most important issue facing Union Square is.

    The survey drew almost 300 responses. Topping the list of concerns, 43 percent of respondents said pedestrian congestion and safety are of primary importance. Another 24 percent believed addressing the neighborhood’s changing character was paramount. Six percent saw completing reconstruction of the square’s north end as important.

  • Huge Free Wine Tasting at Union Sq. Wines Saturday

    Join Union Square Wines in celebrating five years at their new location. Taste nearly one hundred wines in six hours during our Anniversary Party. Our favorite purveyors from the wine biz will be on hand to pour a wide range of varietals, regions, and styles for all attendess. Guest pourers will be showcasing their wines through two shifts, 1pm to 4pm and 4pm to 7pm – when all is said and done marathon tasters will have enjoyed a little something from almost every wine region in the world! This incredible tasting event is certain to inspire selections for the upcoming summer months. In addition to a legion of wine offerings, guest spirit Fidencio Mezcal will be serving up Joven and Classico Mezcal as well as the complex agave spirit Pechuga all day! There will be something for everyone in celebrating five years at 140 Fourth!

  • All About 12 East 13th

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    A Greenwich Village parking garage at 12 E. 13th St. between University Place and Fifth Avenue will be transformed into eight large condominiums, in another sign of the city’s booming ultra-luxury market.

    The building, which sold for $32 million in 2012, will feature eight apartments—a mix of full-floor units and duplexes—with expected asking prices range from $7.5 million to $28.5 million for the top triplex, according to the project’s developers. Occupancy is expected by the end of 2014.

    The project is a joint development by DHA Capital LLC and Continental Properties.

    The developers plan to add four more floors to the eight-story building, which was built in 1930. A portion of the rear will be demolished and replaced with the new stories, and it will also receive a new façade with elongated bricks to make the windows wider.

    The 10th, 11th and 12th floors will make up one triplex, while all of the ninth and part of the eighth floor will make up a duplex with an asking price of $18 million. The building will be topped by a glass structure being added as part of the 6,000-square-foot triplex penthouse.

    The building will feature a 24-hour concierge, an automated parking system, a small gym, individual storage space and street-level retail.

    The building is currently undergoing demolition, and reconstruction work will begin in a month or two.

    Steven Fisch of Continental Properties, a family business started by his father in 1957, said this was their first joint venture with DHA Capital LLC, and the two groups looked at other properties before deciding on this one.

    “One major factor was the size of the block, the location obviously, and the ability to do something very special, to create almost a work of art with full-floor condos,” said Mr. Fisch. “It’s very hard to find a 67-foot-wide building.”

    Mr. Fisch said the two groups decided to create an ultra-high-end luxury building rather than smaller, more affordable apartments because there has been very strong demand for this type of housing over the past five years, and a shortage of supply.

    He said they also wanted to distinguish themselves from large buildings featuring 150 and 200 apartments.

    “It is in a location, and a time in New York City, when this can happen,” said Mr. Fisch.

    Richard Cantor, a principal at Cantor-Pecorella, is marketing the condos. Mr. Cantor said none had been sold yet, but the ultra high-end luxury residential market is very strong.

    “There’s been a huge uptick in prices in the high end, it’s a very strong market,” said Mr. Cantor.

    He said the building doesn’t have a “pretentious” name, and is just known by its address to keep it simple.

    The last tenant at the 45,000-square-foot parking garage was Hertz Rental Car, which vacated once its lease expired.

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