21 Trees on the Way to the Park

From the Union Square Partnership:

Union Square’s fourth quarter performance capped a strong
2024, marked by year-over-year growth across key metrics:

Ground Floor Leasing: 49 new businesses opened in 2024,
with Union Square’s signature culinary scene driving 65%
of leasing activity.

Foot Traffic: An average of 370k daily trips in 2024
reflected a 4% increase over 2023, which itself saw a 15%
rise compared to 2022.

Consumer Spending: A 5% increase in 2024 over 2023,
fueled by higher spending at restaurants and bars (+7%),
entertainment (+18%), and retail (+3%), continuing upward
trajectories from 2023 (+8%) and 2022 (+17%).

In Q4, the district experienced a 23% surge in visits and a
28% jump in consumer spending during Urbanspace’s Union
Square Holiday Market, highlighting Union Square’s appeal for
unique experiences and shopping. With notable Q4 restaurant
openings such as Leon’s and Le Basque driving momentum,
18 new businesses are already set to debut in 2025. These
include Seahorse at the newly renovated W New York – Union
Square, Café Zaffri at The Twenty Two, and Flight Club,
signaling strong economic growth for the year ahead

Next week (August 8 to August 12), Contractors will continue to excavate earth and rock, and load out material. Installation of bracing rakers, line drilling, lagging and sheeting around the perimeter will progress as well. Concrete foundation walls will continue along the perimeter of the site. Interior core foundation work will proceed. The following week (August 15 to August 19 ), we will continue with concrete foundation walls, line drilling, rock excavation, loading out,and interior core foundation work & underground plumbing. DEP will continue to work on the water main along 13th Street. The site will be open on Saturday, August 6th. Work hours are between 9AM and 5PM as permitted by the City. To control noise levels, work activities will be limited to the placement of formwork and rebar for concrete placement, wood lagging, and installation of walers and braces. There will be no rock excavation, rock chopping, or hauling on Saturday.

Soon to arrive at Union Square West and 17th: Portland, Oregon’s Voodoo Doughnut.

The original location of New York mini-chain Heartland Brewery is slated to close on January 1.  The Post reports that the building at 35 Union Square West has a new owner who is asking for more than the Heartland team can afford to pay.  Owner Jon Bloostein says that when he opened the pub in 1994, the rent was $150,000 a year, but now the new landlord is asking for about $2 million a year.

A fascinating look at Union Square here.

Warby Parker’s 200th real-world store is located nearby at 73 5th Avenue.