High Fashion on 13th St.

From the NY Times:

The latest record store to close in New York is a big one: the Virgin Megastore in Union Square. Following its announcement last month that the Times Square Megastore would close down in April, Virgin Entertainment Group North America will shut down the Union Square shop in late May or early June, a spokeswoman said, confirming a report in Billboard. Virgin will also close its Market Street store in San Francisco in April. The New York closures will leave Manhattan without a large-scale record store. Thousands of music retailers have shut down in recent years as CD sales have plunged, and Virgin has been closing most of its locations around the country since it was bought by the real estate companies Vornado and Related in 2007, but its high-traffic New York stores were said to be profitable.

Many people believe that Union Square got its name from the many labor demonstrations that took place here back in the day. Not true. The reason for the name is much more simple: Union Square was the location of the “union” of Broadway, 4th Avenue (aka Park Ave. South), and University Place. Nothing more complicated than that.

The holiday shopping season kicks off in November with the opening of the popular Union Square Holiday Market, operated by Urban Space Management.  The market is open every day from Wednesday, November 25th through Wednesday, December 24th with the exception of Thanksgiving. Be sure to stop by for a variety of unique items including handcrafted jewelry, fine art, clothes, handmade ornaments, and toys for kids of all ages. Market hours are Monday through Friday, 11 AM to 8 PM; Saturdays, 10 AM to 8 PM; Sundays, 11 AM to 7 PM; and 10 AM to 4 PM on Christmas Eve. Don’t forget to stop by the Holiday Market Information Booth to pick up coupons for special discounts at over 20 Union Square restaurants and eateries.

As per the Governor’s Executive Order issued April 15, everyone is required to wear face covering in the form of a mask, scarf, or other reliable protection of the nose and mouth while in public.  Also, every building occupant is to wear face covering while you are within any common area of the building including hallways, stairwells, elevator, lobby, laundry room, etc.

Most shareholders/owners are signed up for online payment of maintenance/common charges.  We strongly encourage those who are not already signed up to please contact your AKAM Management Executive for additional information.

Below are a few other reminders and best practices (as applicable to your building):

• Continue notifying your AKAM Mgt. Executive should anyone in your household test positive
• Essential repairs within apartments/units will be made in accordance to COVID-19 protocols
• We will advise when restrictions on renovations are lifted
• Be mindful of noise emanating from your apartment/unit to avoid disturbance to your neighbors
• Be aware of potential impostors/scams looking to gain access into your apartment/unit
• Continue practicing social distancing everywhere

Please see the following COVID-19 related links you may find helpful:

CDC.gov – COVID-19 Updates and Best Practices / NYC.Gov – COVID-19 Updates and Best Practices

As the New York Pause period now extends through May 15, 2020, we have listed various types of stay-at-home things to do which may interest you:

• The New York Philharmonic has launched “NY Phil Plays On”. It is a new free digital portal streaming 150 hours of free performances online.  Go to www.nyphil.org/playson to watch.
• Nowadays is streaming virtual DJ sets every night live from 8:00 PM to 12:00 AM.  Go to www.nowadays.nyc/stream for disco beats, tutorials and deep-listening sessions.
• The New York Public Library is offering more than 30,000 free titles available to download on their app SimplyE.  You need to be a New York City resident with a library card which you can apply for on SimplyE.  Go to www.nypl.org.com for details.
• The Tribeca Film Festival will be releasing 15 free VR films starting on April 17^th.  They will be available on Oculus Quest and Oculus Go headsets.  Go to www.tribecafilm.com for details.
• The Metropolitan Opera is offering free online performances.  Every day a different encore presentation from the company’s Live in HD series is released. Go to www.metopera.org to watch.
• The Children’s Museum of the Arts is offering a free online series. These free interactive sessions take place over Zoom and invite children of all ages to participate in sing-a-longs, create their own artwork and explore creative movement. Go to www.cmany.org for more information.
• BroadwayHD is currently offering a free seven-day trial. You can enjoy Broadway classics like “Cats”, “The King and I” and “The Sound of Music”. Go to www.brodawayhd.com to register.
• Headspace is offering free sleep, meditation, and movement exercises. Visit www.headspace.com/ny for details.
• Taste Buds is hosting free online cooking classes every Tuesday and Thursday at 2:00PM using basic pantry supplies you likely have in the house. The classes are for adults and kids to cook together. Go to www.tastebudskitchen/cooking-club to enroll.
• Visit Timeout NYC – At home entertainment / City Guide NY – At home entertainment for updates!

Please join us in continuing to thank all building staff members for their continued hard-work and dedication.  We would also like to thank all building volunteers, including members of the Board, for their valuable time and input.

Union Square’s Competitive Edge

Exemplifying a “15-minute neighborhood,” Union Square offers a wealth of local amenities including dining, shopping, culture, entertainment, and healthcare, all within walking distance or a short bike-ride. A true mixed-use neighborhood, Union Square’s residents, offices, retail, and institutions help sustain a vibrant public realm, with recent visitor traffic reaching 98% of 2019 levels. Office leasing remains active, with over 450K sf of office space leased since January 2022 across tech, finance, publishing, and other sectors.

Union Square’s 126 new businesses are comprised of 54% eateries, 28% retail, and 18% neighborhood services such as health and wellness. USP and creative partners work year-round to bring unique cultural, food, and art experiences to the square. Events like the eight-week Summer in the Square series, Urbanspace’s Holiday Market, and seasonal pop-ups draw foot traffic and support local business and arts communities.

Union Square’s Rich Mix of Commercial Businesses

Union Square-14th Street is home to high-profile institutions and headquarters across a range of sectors including technology, media, finance, and design. This rich mix of commercial tenants continues to be a major draw. Additionally, Union Square is center of gravity for live entertainment, arts, and culture. According to the data platform Replica, spending on entertainment doubled between 2019 and 2023 and visits in the district rose by 10% between 2022 and 2023, reaching a high of 98% compared to August 2019, a 10% higher average than Midtown Manhattan.

“Industry leaders like Microsoft, Sequoia Capital, and Wellington Management are choosing Union Square for their newest offices. Coupled with strong leasing activity at the ground floor, these new tenancies demonstrate the area’s appeal across sectors,” says Julie Stein, Executive Director, Union Square Partnership. “National retailers including Parachute, Crate & Barrel and Target are joining local favorites ABC Carpet, Fishs Eddy and Design Within Reach to solidify Union Square as a retail destination for interior design and home essentials.”

USQ Thrives as a Job Center

Union Square is a job center with 144K+ workers across sectors. Top employers include Con Edison, Mount Sinai Downtown, New York University, and The New School. In the coming year, the addition of national brands, and new and renovated hotels in the area will bring additional retail and hospitality job opportunities. This summer, Microsoft moved into its new 150K sf office space at 122 Fifth Avenue. The building’s ground floor is nearly fully leased with prominent brands Allbirds, Parachute, and Pandora, and Levain Bakery planning to open in early 2024.

Zero Irving (124 East 14th Street) has made headlines for leasing nearly 100% of its office space to major tech and finance firms including GameChanger (25K sf) and Sequoia Capital (13K sf). Additionally, the 10K sf Urbanspace food hall introduced 13 vendors to the 14th Street food scene. Over 65K sf of retail space has been leased since January 2022 to national brands, such as Petco’s 30k sf flagship location on Union Square East, and NYC favorites such as Hex & Co board game café, Sweet Chick, and Kazunori.

“Because we’re located in the heart of the NYC tech community, Civic Hall @ Union Square’s six floors of state-of-the-art training and conference center space at the new Zero Irving building will drive sustainable pathways to high-tech jobs. Civic Hall will help supply the tech workforce and spur innovation for industry leaders, the community, the City of New York, and beyond.” Seema Shah, Executive Director, Civic Hall

New and Coming Soon’

Looking ahead into the Fall, we are excited to welcome Upright Citizens Brigade, Crate & Barrel, Saatva, Mission Ceviche, and many more businesses to the neighborhood.

• FÖRENA, a 50-unit luxury condominium development at 540 Sixth Avenue featuring 6K SF of new retail space for lease, finished construction in July 2023.

• NYU is relocating the Wagner Graduate School of Public Service to 105 East 17th Street in Fall 2024, bringing over 860 students and over 200 faculty to Union Square.

• Target will open a 33K SF store at 10 Union Square East, establishing over 75 new jobs and creating a retail anchor and local amenity for 14th Street.