W Train to Return to Union Square

From the NY Times:

Barry Benepe, an urban planner who in 1976 conceived of inviting farmers to truck their ripe tomatoes, peppery arugula and fresh corn to forlorn patches of New York City, delivering bustling markets and excitement to the city along with flavorful and healthy food, died on Wednesday at his home in Saugerties, N.Y., in the Hudson Valley. He was 96.

New York’s popular Greenmarkets, the largest farmers’ market network in the country, helped start a national farm-to-table culinary movement. They are credited with saving thousands of acres of farmland in the region from development and reviving urban neighborhoods. Renowned chefs who discovered the bounties of fresh strawberries and zucchini blossoms were soon buying much of their seasonal produce from Greenmarket stalls.

Mr. Benepe (pronounced BEN-eh-pea) raised grant money and worked the city bureaucracy to organize the first market with a colleague, Robert A. Lewis, whose role was to recruit wary farmers. During a decade of high crime and urban decay in New York, farmers feared that whatever money they made would be boosted before they escaped the city.

Instead, the first Greenmarket — which kicked off in Manhattan in the summer of 1976 at East 59th Street and Second Avenue with a handful of upstate growers offering an open-air cornucopia — was an immediate success.

“It could not have been a better location,” between two popular department stores, Mr. Benepe recalled in a 2022 interview with On Hand, a foodie newsletter. “We were halfway between Bloomingdale’s and Alexander’s. We were in the passage between the two, so you had to stop.”

By contrast, the Union Square market — today the rock star of Greenmarkets — did not have a promising start. It opened later that year, but for weeks nobody came to visit the farmers who had set up in a park strewn with litter and known for drug sales. Mr. Benepe personally watered crab apple trees on the site.

The market went on to anchor a neighborhood rebirth that included Danny Meyer’s Union Square Café and a multiyear improvement plan by the Parks Department.

“We both loved the idea of the city benefiting from the revival of a European kind of lifestyle,” Mr. Lewis, whom Mr. Benepe hired in 1975 for his one-man planning firm, said in an interview. “He’d spent so much time in France and England. The daily shopping at the market. The fresh bread — this is Barry, a romantic.”

From the press release:

Soon New Yorkers, known for their culinary palettes, will be able to enjoy the taste of Nutella® in a variety of unique dishes tailored especially for them. Ferrero, a global confectionery company and the maker of Nutella® The Original Hazelnut Spread®, today announced it will be opening a Nutella Cafe at 13th Street and University Place, near Union Square, by the end of the year. Nutella Cafe New York will feature a Nutella-inspired cafe menu and specialty espresso beverages. The first Nutella Cafe opened on May 31, 2017 in Chicago.

“There truly is nothing like the taste of Nutella® hazelnut spread, and with the overwhelmingly positive reaction to Nutella Cafe Chicago, we know our fans feel the same way. It’s their excitement that propelled us to open another Nutella Cafe and continue to showcase the uniqueness and versatility of this beloved product,” said Rick Fossali, vice president of operations, Nutella Cafe.

“Nutella is global power brand and the popularity of the spread is built on Ferrero’s uncompromising focus on quality ingredients. As a multicultural epi-center, New York gives us the opportunity to explore and offer new ways for our local fans to enjoy Nutella, while reaching millions of tourists visiting the city,” added Fossali.

For more information and updates on the Nutella Cafe New York, please check out the Nutella USA Facebook, Twitter and Instagram pages.

 

From the current issue of The Villager:

When Danny Meyer opened the Union Square Cafe 24 years ago, area rents hovered around $8 per square foot. Today comparable space could rent for up to $400 per square foot.

The business dilemma of astronomical rents was one of the issues under consideration on Mon., Nov. 10, at the Union Square Partnership Fall Forum titled, “Spotlight on Commercial Diversity in Union Square.”

A panel of four experts joined moderator William H. Kelley, the Partnership’s director of economic development, in a roundtable discussion of the area’s commercial landscape.

More than 75 residents and local business owners attended the forum in the Union Square Ballroom, in what one participant described as an attempt to “think outside the box and look forward.”

Kelley explained the motivation behind the forum:

“In its heyday, Union Square had this wonderful gathering of mom-and-pop businesses,” he told The Villager. “Recently, the area has become an international gathering of businesses.”

Forum participants debated if this evolution was an inevitable result of growth or if there were there any tools the Union Square area or even city government could employ to create a more stable mix of large and small businesses.

“I think Union Square is fascinating,” said panelist Larisa Ortiz, of Larisa Ortiz Associates and a co-author of “Real Estate Redevelopment & Reuse.” “It’s a model and a template that other cities have followed,” she said, noting the presence of iconic restaurants and the Greenmarket.

According to an examination of gentrification trends by New York University’s Furman Center for Real Estate and Urban Policy, the number of businesses in the Union Square area rose almost 20 percent from 1990 to 2000, and have grown an additional 8 percent since 2000.

Of those businesses, 11 percent represent food services and “accommodations.” The largest number of retail businesses — 23 percent — are clothing and accessory stores.

Ortiz was concerned how the neighborhood could maintain its character when park-fronting property is privately owned and rents are set by overheated market forces.

“Let’s help interesting speciality business and restaurant spaces on the side streets,” she suggested.

To gauge interest in topics for the forum, the Partnership sent out a questionnaire in September to more than 3,500 local residents and businesses. A question asked what the most important issue facing Union Square is.

The survey drew almost 300 responses. Topping the list of concerns, 43 percent of respondents said pedestrian congestion and safety are of primary importance. Another 24 percent believed addressing the neighborhood’s changing character was paramount. Six percent saw completing reconstruction of the square’s north end as important.

The neighborhood, which already has one Chipotle at 6th and 14th and another on East 8th St., will get a third one on 14th at Irving Place, in the location that used to be a card shop. Burritos for everyone!

This is the 2 week look ahead for the New School’s University Center. Next week (August 5 to August 9), material and equipment deliveries and installation work will continue on all floors inside the building.

The following week (August 12 to August 16), material and equipment deliveries and installation work will continue on all floors.

This weekend the site will be open on Saturday, August 3rd for interior, and sidewalk activities between the work hours of 7AM and 5PM as permitted by the City. Additionally we will be paving along 13th st.

Just a note to those who have made inquiry, the wall board panels are temporary and will be replaced when the final entrances are installed.

Mexicana Mama, the intimate Mexican joint on East 12th St., has shuttered.