The Plan to Revive Our Neighborhood

The downtown location of popular vegan restaurant Blossom is out after two years. The team announced the closure of their University Place outpost in an Instagram post, saying that they were “grateful for the chance to focus our energies and resources on our flagship Upper West Side location.”

In case you didn’t notice, Aristion Flowers at 78 5th Ave. now includes a lovely cafe with fancy expensive coffee just like everywhere else in this neighborhood.

Next week (February 13 to February 17), Superstructure work will continue at 5th and 6th floor levels.

The following week (February 20 to February 24), we will continue superstructure concrete and slabs on the 5th and 6th floor levels.

This weekend the site will be open on Saturday, February 11th for superstructure related activities between the work hours of 7AM and 5PM as permitted by the City. To control noise levels within the site, work activities will be limited to the placement of formwork and concrete, plumbing and electrical work, rebar for concrete placement, using the crane and equipment to support all activities. Safety horns are used, and required by law, to coordinate lifting with the crane and to alert the workers of the danger overhead. We have directed the operators to limit the use of horns to one short sounding and to use the crane later in the day so as to avoid any excess noise. Additionally 14th St. Con Ed Vault utility connection street work will continue per DOT Permit granted for weekends only.

Next week (October 31 to November 4), Contractors will finish excavating and loading out material. Concrete foundation walls and slab on grade work will conclude as well as underground electrical and plumbing work. DOT approved street connections to underground utilities on Fifth Avenue will progress. Superstructure work will continue at cellar, 1st, and 2nd floor levels.

The following week (November 7 to November 11), we will continue superstructure concrete and slabs. Street utility connection work will continue. A sidewalk shed will be erected around the perimeter of the site, subject to DOB approval, to protect pedestrians from superstructure work.

This weekend the site will be open on Saturday, October 29 for foundation and superstructure related activities between the work hours of 9AM and 5PM as permitted by the City. To control noise levels within the site, work activities will be limited to the placement of formwork, plumbing and electrical work, waterproofing and rebar for concrete placement and use of the crane and equipment to support all activities. We may pour a section of slab on grade concrete on Saturday. There will be no rock excavation or rock chopping.

Union Square’s Competitive Edge

Exemplifying a “15-minute neighborhood,” Union Square offers a wealth of local amenities including dining, shopping, culture, entertainment, and healthcare, all within walking distance or a short bike-ride. A true mixed-use neighborhood, Union Square’s residents, offices, retail, and institutions help sustain a vibrant public realm, with recent visitor traffic reaching 98% of 2019 levels. Office leasing remains active, with over 450K sf of office space leased since January 2022 across tech, finance, publishing, and other sectors.

Union Square’s 126 new businesses are comprised of 54% eateries, 28% retail, and 18% neighborhood services such as health and wellness. USP and creative partners work year-round to bring unique cultural, food, and art experiences to the square. Events like the eight-week Summer in the Square series, Urbanspace’s Holiday Market, and seasonal pop-ups draw foot traffic and support local business and arts communities.

Union Square’s Rich Mix of Commercial Businesses

Union Square-14th Street is home to high-profile institutions and headquarters across a range of sectors including technology, media, finance, and design. This rich mix of commercial tenants continues to be a major draw. Additionally, Union Square is center of gravity for live entertainment, arts, and culture. According to the data platform Replica, spending on entertainment doubled between 2019 and 2023 and visits in the district rose by 10% between 2022 and 2023, reaching a high of 98% compared to August 2019, a 10% higher average than Midtown Manhattan.

“Industry leaders like Microsoft, Sequoia Capital, and Wellington Management are choosing Union Square for their newest offices. Coupled with strong leasing activity at the ground floor, these new tenancies demonstrate the area’s appeal across sectors,” says Julie Stein, Executive Director, Union Square Partnership. “National retailers including Parachute, Crate & Barrel and Target are joining local favorites ABC Carpet, Fishs Eddy and Design Within Reach to solidify Union Square as a retail destination for interior design and home essentials.”

USQ Thrives as a Job Center

Union Square is a job center with 144K+ workers across sectors. Top employers include Con Edison, Mount Sinai Downtown, New York University, and The New School. In the coming year, the addition of national brands, and new and renovated hotels in the area will bring additional retail and hospitality job opportunities. This summer, Microsoft moved into its new 150K sf office space at 122 Fifth Avenue. The building’s ground floor is nearly fully leased with prominent brands Allbirds, Parachute, and Pandora, and Levain Bakery planning to open in early 2024.

Zero Irving (124 East 14th Street) has made headlines for leasing nearly 100% of its office space to major tech and finance firms including GameChanger (25K sf) and Sequoia Capital (13K sf). Additionally, the 10K sf Urbanspace food hall introduced 13 vendors to the 14th Street food scene. Over 65K sf of retail space has been leased since January 2022 to national brands, such as Petco’s 30k sf flagship location on Union Square East, and NYC favorites such as Hex & Co board game café, Sweet Chick, and Kazunori.

“Because we’re located in the heart of the NYC tech community, Civic Hall @ Union Square’s six floors of state-of-the-art training and conference center space at the new Zero Irving building will drive sustainable pathways to high-tech jobs. Civic Hall will help supply the tech workforce and spur innovation for industry leaders, the community, the City of New York, and beyond.” Seema Shah, Executive Director, Civic Hall

New and Coming Soon’

Looking ahead into the Fall, we are excited to welcome Upright Citizens Brigade, Crate & Barrel, Saatva, Mission Ceviche, and many more businesses to the neighborhood.

• FÖRENA, a 50-unit luxury condominium development at 540 Sixth Avenue featuring 6K SF of new retail space for lease, finished construction in July 2023.

• NYU is relocating the Wagner Graduate School of Public Service to 105 East 17th Street in Fall 2024, bringing over 860 students and over 200 faculty to Union Square.

• Target will open a 33K SF store at 10 Union Square East, establishing over 75 new jobs and creating a retail anchor and local amenity for 14th Street.

It looks like our local BID wants to stretch its boundaries as improvements to Union Square and 14th St. continue to be planned.