What Do You Want More Of?

According to a report from Crain’s New York:

 

Foot traffic is stepping up in Union Square. The area now sees 11% more visitors on summer Fridays than it did in 2012, according to a recent survey conducted by the Union Square Partnership, the neighborhood’s business improvement district. After counting pedestrians and using data from subway turnstiles, the BID estimates that 383,000 people are in Union Square on a Greenmarket Friday.

“Union Square has it all,” crowed Jennifer Falk, executive director of the BID, in a statement, referring to the park, transit options, shops and the Greenmarket.

In recent months, the neighborhood has also drawn a variety of retailers—from Brooklyn doughnut shop Dough to classic outdoor-clothing brand Eddie Bauer. E-commerce brand Rent the Runway also set up a showroom in the area last fall. According to the BID, Union Square has a ground-floor retail vacancy rate of 2.9%, though several spaces are currently on the market.

Retail rents in the area are pricey and rising. Dylan’s Candy Bar signed a deal for 3,300 square feet at 33 Union Square West, a spot formerly held by Puma, for $545 a square foot in the fall, for example. Such rents have pushed out several longtime retailers, including Union Square Café. The Danny Meyer-owned restaurant announced over the summer it will be vacating its space on East 16th Street after three decades. When Mr. Meyer opened the eatery in 1985, he reportedly paid around $50,000 a year in rent—that price has jumped to $650,000.

According to this NY Times story:

The city’s Department of Transportation has declared its pedestrian plaza on the north side of Union Square, the fourth such major street revamping along Broadway, an out-and-out success, despite some early qualms from residents.

The redesign, implemented about a year ago, banned most cars from the block of Broadway north of Union Square, between 17th and 18th Streets, and closed a traffic lane on Union Square North. Tables and chairs were placed on the closed-off areas, and the neighborhood’s green market was able to expand.

The idea was to simplify a particularly tricky intersection where a confusing jumble of traffic signals and two-directional car lanes had resulted in a string of pedestrian injuries.

But the plan initially met stiff opposition from residents and businesses in the area, who complained about traffic jams on residential streets and problems for delivery trucks. A raucous community board meeting resulted in outcry and a mass walkout from protesters.

One year later, the city’s traffic engineers say that the improvements, for cars and pedestrians alike, have been palpable. (Here’s a pdf link to the report.) And no businesses or store managers appear to have registered complaints with local officials.

Radar samples found that about 12 percent of cars on Broadway between 20th and 19th Streets were now exceeding the 30 mile-per-hour speed limit, down from 28 percent of cars before the changes. Pedestrians can navigate a shorter crosswalk at the north end of Union Square, and they are waiting a shorter time for a “walk” signal.

Bicycle riders, who benefited from an additional protected lane along East 17th Street, also appear to be enjoying the changes: the agency found a 16 percent jump in cyclists in the area on weekdays, and a 33 percent increase on weekends.

Still, automobile drivers now appear to be avoiding the stretch of Broadway south of Madison Square, where the street was reduced to a single lane of car traffic and the direct car connection through Union Square was severed.

The number of cars traveling on that stretch has dropped by about half since the plaza was installed, the report said. Some of those drivers may be choosing to take Fifth Avenue or Park Avenue South for southbound trips through the area, slightly slowing those routes. The average speed of taxis along Fifth Avenue fell slightly after the plaza was installed, and southbound trips on Park Avenue South took longer.

But the Transportation Department noted that average speed along West 18th Street, where residents were most fearful of jam-ups, rose by about 14 percent, to 7 m.p.h. from 6 m.p.h. And average speeds on Park Avenue South stayed relatively unchanged.

The Union Square Partnership, the neighborhood’s economic development group, conducted a door-to-door survey of area businesses, and 60 percent of those who responded said they were happy with the new traffic configuration. About 35 percent had no opinion.

Still to be determined: some illegal left turns at the always-dangerous perpendicular intersection of Union Square West and 14th Street. (Initially, the agency had hoped to close off parts of Union Square West entirely, but some businesses objected.) The city said it was working on new street adjustments to tackle the problem.

Here’s you reminder that the shareholders’ annual meeting takes place on Monday June 6 at 7:00 PM at the International Seafarer’s House at 123 East 15th St. Second Floor.

From The Villager:

 

A flurry of development is bringing a new look to Union Square’s east side. With several major projects underway, real estate development, renovations and upgrades are breathing new life into neighborhood institutions while the district continues to rise in popularity.

Reading International is anchoring the east side of the neighborhood with the redevelopment of the historic Tammany Hall, transforming the property to offer more than 75,000 square feet, with a focus on retail and office space. Marketed by Newmark Grubb Knight Frank, the newly rebranded 44 Union Square will bring more than 30,000 square feet of retail space at the gateway to Midtown South’s Park Ave. South corridor.

The redeveloped site will feature a glass dome designed by BKSK Architects, adding two floors to the building, as well as facade restoration, new signage on the front of the building and new entrances and windows. Design plans also call for restoring parts of the building to their original appearance at the time the structure was completed in 1929, including two windows on its E. 17th St. side that will be changed back into doors.

“Tammany Hall is one of Union Square’s most iconic structures, and this redevelopment will highlight some of its most beautiful details,” said Jennifer Falk, executive director of the Union Square Partnership. “With the high demand for office space in the district, we expect to see a lot of interest in the property.”

The historic monument to machine politics was finally landmarked by the city in November 2013, after longtime lobbying by the Union Square Community Coalition, among others. The dome addition, however, didn’t sit well with some.

“We pressured the Landmarks Preservation Commission for 29 years to landmark Tammany Hall — and now we got into this,” local preservationist Jack Taylor lamented of the dome after L.P.C. O.K.’d it in March 2015.

In a city where office space is increasingly difficult to find, Union Square will soon offer a new space for technology start-ups and creative companies to call home.  Last November, the New York City Economic Development Corporation announced its plans to transform the P.C. Richard site at 124 E. 14th St., calling for proposals to redevelop the city-owned site into a new tech hub. E.D.C.’s request for proposals encouraged prospective developers to build office space for technology and creative businesses, including start-ups that outgrow incubators and co-working spaces.

“Union Square’s central location, accessibility, and wealth of tech and creative companies — big and small — makes it an ideal choice for the new development,” said Kriss Casanova, director of economic development for the Union Square Partnership. “This is another terrific example of E.D.C. finding creative solutions for businesses, which are hard-pressed to find adequate space in this city.”

Changes are also coming to Mount Sinai Beth Israel. The Phillips Ambulatory Care Center, at 10 Union Square East, is undergoing construction, updating its facade, and expanding and remodeling the lobby. The new lobby will feature a contemporary glass stairway to the second floor. These renovations mark the first step in an overall renovation and redesign of the facility. Construction is already underway on the facility.

With a high concentration of technology companies and innovators based in the district, Union Square was a natural choice for the city’s first beta location for LinkNYC, an initiative to transform the city’s payphone infrastructure into Wi-Fi kiosks. This winter, four new Wi-Fi kiosks were installed along Third Ave. between 15th and 19th Sts. Each Link provides a variety of services, including a touch-screen panel to access city services and directions, make free domestic calls and charge mobile devices with USB ports. The Wi-Fi network uses a special fiber-optic network that delivers speeds up to 100 times faster than your average public Wi-Fi.

With the square’s many changes and new developments on the way, the Union Square Partnership BID is playing its own role in the east side’s makeover by continuing its ongoing beautification efforts.

To keep up with demand placed on the district’s busy streetscape, the Partnership’s Clean Team works seven days a week to maintain and beautify Union Square. Made possible by neighborhood partners — including Con Edison, The New School, New York University, Mount Sinai Beth Israel and Union Square Hospitality Group and many others — the Partnership’s work includes the beautification of Union Square Park, providing landscaping, sanitation services and ensuring that the park remains a clean, safe and fun environment.

In addition to its extensive landscaping work in the park, the Partnership is overhauling the median malls along Union Square East and Park Ave. South. With help from its partners at ORDA Management and the city’s Parks Department, the Partnership’s work will bring 80 new trees and a brand-new landscaping design to the district’s east side.

“The Union Square Partnership is proud to invest in the maintenance and beautification of Union Square Park, to keep up with our district’s growing popularity,” said Falk. “As our dynamic district continues to grow and attract new businesses, residents and visitors, we look forward to these developments becoming part of the fabric of our vibrant community.”

It’s been a while, but our site is up and running again, and we hope to make it fun and informative.

Reps announce that Tortaria, the new Mexican sandwich shop and tequila bar at 94 University place and 12th Street, will open on Monday. The 65-seat space will serve tortas, taquitos, made-to-order guacamole, homemade salsas, hand-pressed tortillas, and a range of margaritas in a space that is the owners’ “reimagined take on the bodega.”