Union Sq. Partnership Celebrates Success

Here’s an article from The Villager about the success of the Union Square Partnership:

The Union Square Partnership held its 24th annual meeting at the W Hotel on Thursday last week celebrating the progress of the city’s first business improvement district and the beginning of the long-awaited reconstruction of Union Square Park’s north end and the square’s northern plaza.

Danny Meyer, Partnership co-chairperson, presented the annual Community Service Award to Debbie Hulse, the Department of Parks and Recreation’s head gardener for Union Square Park for the past four years.

Jennifer Falk, the Partnership’s executive director, celebrated the BID’s accomplishments over the past year in sanitation (removing 1,749 tons of trash last year) and business promotion, including a new Web site, a new free walking tour and the new Visitor Map & Guide, 50,000 copies of which will be distributed in the area.

“Every year, the Partnership makes a series of targeted investments in the beautification of Union Square Park and our partners like Debbie Hulse help us achieve our goals,” Falk said. “Debbie has poured her heart into making Union Square Park one of the most beautiful destinations in New York City.”

Manhattan Borough President Scott Stringer spoke at the June 5 meeting and called Falk “a powerhouse” for her energy in looking after the city’s number-one BID and her concern for residents in the district.

George Kroenert, Parks Department team leader for the Union Square north-end reconstruction, outlined the scope of the project that began at the end of April and that will triple the current playground’s size, renovate the north-end pavilion and add water and electrical connections for Greenmarket farmers’ trucks.

The Greenmarket, now occupying the square’s west side while the north end is under construction, will return to the north end in phases as sections of the plaza are completed, Kroenert said.

The project’s hoped-for completion date is October 2009, Kroenert said.

“But we’re going to take our time and do the right thing,” he said. “We’re at 6 percent complete and we’ve used up 8 percent of our time, and the contractor has committed to keeping the playground closed for only one summer.”

Meanwhile, outside of the W Hotel around the north-end plaza, exuberant demonstrators, some in costume, were protesting against the proposal to install a seasonal, private restaurant in the pavilion once it’s restored. The evening before, Reverend Billy of the Church of No Shopping, real name Bill Talen, managed to get into the construction area to hang a banner that said, “Not for Sale” from the pavilion’s roof.

A court order last month allowed construction on the plaza and the pavilion to proceed, but restrained any work that pertains to any restaurant in the pavilion pending the outcome of a lawsuit that seeks to keep private restaurant concessionaires out of the pavilion.

One of the protesters last Thursday, Kurt Opprecht, a member of Billionaires for Bush, the satiric protest group, came into the annual meeting at the W Hotel and during the open question period referred to “the rabble-rousers outside who don’t realize that money doesn’t grow on trees.” Opprecht said later that his remark at the meeting was meant satirically, but the satire was missed.

Carol Greitzer, a former city councilmember who has opposed the project because of the proposed restaurant concession, was inside at the W Hotel meeting.

“This is going to be strange coming from me, but Robert Moses built 800 playgrounds in the city and he did it without the help of commercial restaurants,” Greitzer said.

Also on June 5, City Councilmember Rosie Mendez issued a public letter about why she supports the project after have opposed it in the past. Instead of doubling the current playground area as originally proposed, the current plan triples the playground size to nearly 15,000 square feet, Mendez noted. And instead of a year-round restaurant in the pavilion, the plan was changed to a six-month, seasonal concession. Mendez also noted that Luna Park, the previous outdoor restaurant around the outside of the pavilion, occupied 6,507 square feet. The seasonal concession planned for the pavilion is 3,732 square feet, she noted.

“At first, I only heard from those opposed to the plan,” Mendez said. “But as the plan evolved, the feedback my office received was very mixed. Some residents expressed their support for the plan, eager to quickly build the playground and refurbish the pavilion regardless of its use.”

Moreover, while many people said they feared that 17th St. on the north side of the plaza would be expanded and take away plaza space, the row of trees planned for the north end of the plaza will be planted a few feet into the 17th St. roadbed, increasing the size of the plaza, Mendez noted.

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  • Happy Days in Union Square

    The Villager reports:

    This year has witnessed many milestones in the ongoing renaissance of the Union Square district. While New York City and the nation struggle to break free from this recession, Union Square stands as a rare bright spot and is poised to remain a vibrant neighborhood during these worrisome times.  

    The arrival of more than a dozen new businesses plunged the district’s retail vacancy rate below 4 percent, making Union Square among the most viable business locales in the city. Retailers lululemon athletica, Skechers, Muji and 7 for all Mankind, as well as new eateries Pret a Manger, Crumbs, Lillie’s, Cantina Latina and Momofuku Milk Bar, helped to strengthen the broad base of offerings in the area. 

    And while the departure of Circuit City and the Virgin Megastore was a temporary cause for concern, we couldn’t be more pleased that Best Buy chose to open its first 24-hour store in the nation in the former Circuit City space this month, and that next spring, the city’s first Nordstrom Rack will open in the lower level of the Virgin location. Our partners at The Related Companies are to be congratulated for moving so quickly to fill our district’s most visible retail space.  

    The north-end project in Union Square Park, now more than 90 percent complete, has been eagerly followed by park lovers and community stakeholders. This is why we are very pleased to announce that the community’s new and expanded 15,000-square-foot playground is set to open this month. In addition, pedestrians can now walk the repaved 16th St. transverse complete with new park benches. The western, northern and eastern plazas, which had been resurfaced and reopened earlier this year, have been well received by visitors and Greenmarket vendors alike, with a new row of 25-foot-tall Japanese pagoda trees lining 17th St. and Union Square West. Additional features of the renovation include the rehabilitated pavilion and additional restroom facilities, which should be completed by the end of the year.  

    The Partnership’s ongoing beautification efforts, combined with the district’s engaging and vibrant lifestyle, continue to attract people from across the city to our area for a variety of reasons. We once again made a series of targeted investments for the upgrading, maintenance and beautification of the park. The high points of this season’s efforts include the expansion of the stone screening area of the center lawn by 2,500 square feet to accommodate additional bistro tables and chairs, as well as the expansion of many of the planting beds throughout the park. The Partnership also funded improvements to the dog run, including a new gravel surface and much-needed repairs to the dog run entrance walkway, which had been flooding after heavy rain. 

    Partnership-sponsored programming was a big draw this year, especially our free Summer in the Square series, which once again proved to be a hit with children and adults alike, featuring fitness classes, kids’ programming and multiple musical performances. We expanded our selection of volunteer events from the biannual It’s My Park! Day, to preparing food for those in need with God’s Love We Deliver, to collecting food from Greenmarket vendors at the end of a busy day for City Harvest. One of the most anticipated occasions in the Union Square district every year is the annual Harvest in the Square, the city’s premier food-tasting event. This year more than 50 restaurants and beverage companies served signature dishes and cocktails to over 1,000 foodies. These events are all great ways for active residents and employees to come out and give back to their community while getting to know their neighbors.  

    Union Square continues to be among the cleanest districts in the city, which is crucial to its overall success. Our Sanitation Team has worked thousands of hours sweeping sidewalks and removing tons of garbage to ensure the area is inviting. With a 59 percent increase in foot traffic over the last five years in the neighborhood, more trash receptacles were added, including Big Belly Solar compactors, which reduce our carbon footprint by decreasing the number of garbage bags used and lessening the number of vehicular pickups.  

    Another important factor to Union Square’s vitality is the Greenmarket. As New York City’s largest and most famous greenmarket, the year-round, open-air market attracts shoppers from around the region looking to support their local farmers. 

    Union Square’s rich history is relived every week during the Partnership’s Crossroads of New York walking tour, which draws a diverse group each Saturday for a free, 90-minute exploration of the social and political history of the neighborhood through discussions of the people, architecture and forces that have shaped the community. 

    While the past year has been eventful for the Union Square district, there is more to look forward to in the upcoming months, especially the annual Holiday Market operated by Urban Space Management, which returns to the south plaza on Nov. 25 and runs through Christmas Eve. Don’t forget to stop by the Holiday Market’s information booth and pick up your restaurant coupon flier good for discounts at 22 local eateries 

    The Union Square Partnership team, including our board of directors, Residential Advisory Committee members, business partners and staff, work hard to make sure that Union Square remains a flourishing community. To follow the district’s progress, learn more about our work and sign up for our monthly newsletter, visit us at www.unionsquarenyc.org .