5 Napkins Team Will Run Union Sq. Pavillion Restaurant

Today Goathamist reports that the city has picked Simon Oren’s Chef Driven Market, LLC to run the restaurant in the pavilion in the northern tip of Union Square. The company currently runs the 5 Napkin Burger chain, as well as a string of other restaurants throughout the city.

The current plan is to run an all-day seasonal American restaurant that will utilize produce from the Union Square Greenmarket, from April through October. The operators also want to annex part of the space just north of the pavilion for outdoor seating and a bar area. The city has reportedly agreed to a 15 year deal with the company. This comes a few months after news broke that OV-Hospitality’s plans for a restaurant in the space called City Farm Cafe fell through.

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    We anticipate the take down of the 14th Street sidewalk shed to begin within the next 2 weeks.

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    Josh Wein, financial director of RAL, says, “In addition to the multitude of benefits this development provides for the City and its workforce, which have been designed to promote job creation and growth in the technology sector, we’ll be creating the finest modern office building in Midtown South.”

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    The neighborhood organizations expressed they were concerned about an eventual destruction of the unique character the Village—starting with its now being referred to as Midtown South.

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