Tea for U.

If you/re curious about how quickly Union Square’s retail rentals are recovering, go read this report.

Why is 4th Ave,. so short? Why is the Strand on 12th St.? When was the Post Office built. To take a great visual tour of the history of 4th Avenue, click here.

A state Supreme Court judge has lifted a temporary order blocking the city from rolling out its bedeviled 14th Street busway pilot. Justice Eileen Rakoff ruled that the city’s Department of Transportation (DOT) complied with state law that mandates the agency study the impact of banning private cars on the surrounding residential streets.

After reviewing documents from the city and the coalition of Manhattan residents petitioning the busway, Rankoff lifted the temporary restraining order that blocked the pilot’s July launch on Tuesday. DOT spokesperson Alana Morales says the agency is beginning work “immediately” and will launch the busway on Monday, August 12.

Transit advocates who have long called for the pilot program, which was originally timed to launch with work on the L train’s Canarsie Tunnel, praised the ruling as a “huge victory.”

“When riders organize, the whole city wins,” says Danny Pearlstein with the Riders Alliance. “The 14th Street busway will provide faster and more reliable bus trips, saving precious time for tens of thousands of people who badly need it.”

Others charge that the ruling sets a key precedent for other streets where residents seek to use the courts to “circumvent the democratic process in order to preserve the car-dominant status quo”— such as Central Park West where members of an Upper West Side condo board are suing to block a bike lane, says Marco Conner, the deputy director of Transportation Alternatives.

 

A Greenwich Village parking garage at 12 E. 13th St. between University Place and Fifth Avenue will be transformed into eight large condominiums, in another sign of the city’s booming ultra-luxury market.

The building, which sold for $32 million in 2012, will feature eight apartments—a mix of full-floor units and duplexes—with expected asking prices range from $7.5 million to $28.5 million for the top triplex, according to the project’s developers. Occupancy is expected by the end of 2014.

The project is a joint development by DHA Capital LLC and Continental Properties.

The developers plan to add four more floors to the eight-story building, which was built in 1930. A portion of the rear will be demolished and replaced with the new stories, and it will also receive a new façade with elongated bricks to make the windows wider.

The 10th, 11th and 12th floors will make up one triplex, while all of the ninth and part of the eighth floor will make up a duplex with an asking price of $18 million. The building will be topped by a glass structure being added as part of the 6,000-square-foot triplex penthouse.

The building will feature a 24-hour concierge, an automated parking system, a small gym, individual storage space and street-level retail.

The building is currently undergoing demolition, and reconstruction work will begin in a month or two.

Steven Fisch of Continental Properties, a family business started by his father in 1957, said this was their first joint venture with DHA Capital LLC, and the two groups looked at other properties before deciding on this one.

“One major factor was the size of the block, the location obviously, and the ability to do something very special, to create almost a work of art with full-floor condos,” said Mr. Fisch. “It’s very hard to find a 67-foot-wide building.”

Mr. Fisch said the two groups decided to create an ultra-high-end luxury building rather than smaller, more affordable apartments because there has been very strong demand for this type of housing over the past five years, and a shortage of supply.

He said they also wanted to distinguish themselves from large buildings featuring 150 and 200 apartments.

“It is in a location, and a time in New York City, when this can happen,” said Mr. Fisch.

Richard Cantor, a principal at Cantor-Pecorella, is marketing the condos. Mr. Cantor said none had been sold yet, but the ultra high-end luxury residential market is very strong.

“There’s been a huge uptick in prices in the high end, it’s a very strong market,” said Mr. Cantor.

He said the building doesn’t have a “pretentious” name, and is just known by its address to keep it simple.

The last tenant at the 45,000-square-foot parking garage was Hertz Rental Car, which vacated once its lease expired.

Torch & Crown is back for another exciting season in the North Plaza! Known for their locally brewed beers, Torch & Crown is the perfect place to spend the summer in Union Square with friends. Kids and pets are welcome!

The Union Square area is becoming a high-tech hotbed. Mashable CEO Pete Cashmore was interviewed about why he brought his company here:

Last September, Pete Cashmore moved Mashable’s headquarters from 23rd Street to the heart of Union Square. What he found when he arrived was a climate he says is perfect for startups.

Factors that play into the business climate he found just a few blocks south of Mashable’s previous location include a fertile history of innovation, access to creative talent, and proven professionals. But in the end, what’s most attractive to Cashmore is good, old-fashioned, face-to-face interactions.

“Union Square has always been a meeting place, where people come together and share ideas,” Cashmore told me on Tuesday at an event at the British Residence of New York. “And now with it becoming a real hub of innovation it is a great place to be.”

Now employing about 140 people, Mashable’s offices occupy two floors on Fifth Avenue and 17th Street.

No doubt, part of what Cashmore found there was nurtured by venture capital firm, Union Square Ventures (USV), which was founded in 2004 and now manages $1 billion in assets across six funds. USV’s previous investment in New York City-based companies include Etsy (Nasdaq: ESTY), Tumblr (acquired by Yahoo for $1.1 billion), and MongoDB, which has raised $311 million venture capital.

But over the past year, the number of significant real-estate investments in Union Square shows that it’s much more than just Fred Wilson’s influence at work in the area.

The top three lease transactions of 2015 are BuzzFeed, which now occupies 194,000 square feet at 225 Park Avenue South, Gawker Media, which is in 58,900 square feet at 114 Fifth Avenue, and First Look Media in 58,206 square feet at the same location, according to a Union Square Partnership report published in May. New and expanded office tenants in Union Square also include Dropbox, Adobe Systems Inc. Hulu, Lippe Taylor, Pop2Life, Capital One Labs, The New Republic, and Compass.

The top sector in the area is “professional, scientific, and tech services,” with 1,514 firms, followed by retail with 1,393 firms. Among the top firms by number of employees is J. Crew, listed with 3,800 employees and Tory Burch, with 1,800. In total, 9,700 businesses are located within the half-mile radius of Union Square considered by the report, employing over 153,000 people.

What’s attracting all this talent? Not the rent. According to a May report by San Francisco-based real estate analytics firm Zumper, only two neighborhoods are more expensive than Greenwich Village, where Union Square technically is designated as being located. Average rent for a one bedroom apartment costs $3,850. In Chelsea it’s $3,920, and in Tribeca, $4,450. According to the same report, New York City was the second most expensive city in the United States, just behind San Francisco.

In an interview Wednesday, Union Square Partnerships managing director Scott Hobbs ventured his own theory as to why so many innovative companies are moving to his neighborhood. “The biggest reason is it’s a transportation hub,” he said. “You’ve got Williamsburg for creatives across the river, and midtown for business.” Trains that depart Union Square Station are the N, R, Q, 4, 5, 6, and L.

As for Cashmore, his explanation is much more simple. “What’s really great about Union Square is you can go get a coffee and bump into someone doing something interesting in tech,” he said.