Music… and More?

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Union Square-14th Street has demonstrated incredible resilience during the unprecedented past year. There are strong signs the district will not only continue its
upward trajectory but also thrive as one of the City’s best neighborhoods to live, work, and invest in. In this report, outline the neighborhood’s key advantages and highlight the positive indicators of continued economic growth and success.

Among Union Square’s many advantages is its function as a true “15-minute neighborhood,” with its wealth of local amenities and resources accessible within walking distance or a short bike ride. The availability of public space, in particular, has emerged as an even greater asset this year as Union Square Park and nearby streets and plazas have been key for safe recreation, social activity, and commerce.

New developments across Union Square-14th Street are picking up momentum, introducing a range of transformative projects to the district’s skyline and public realm. Among the exciting projects underway, which include a civic center, two modern residential towers, and a boutique hotel, several projects have recently reached key milestones:
∫ Completion of the landmark restoration of Tammany Hall has introduced a new architectural icon at 44 Union
Square, including office and retail opportunities.
∫ Zero Irving’s Tech Training Center is on track to complete in Spring 2021. The project aims to bring 550 permanent jobs to the area.
∫ The City implemented a dedicated busway, improving access along 14th Street with the rollout of M14 Select Bus Service. In the months following its installation, ridership on the route increased 14% and travel times decreased 24%.
∫ USP unveiled the Union Square-14th Street District Vision Plan, an ambitious proposal that envisions a 33% increase in public space, and significant improvements to district accessibility and the overall pedestrian environment.

Investment in Union Square’s future remains strong, with over $850 million committed to projects across the commercial, residential, and health sectors, totaling over 1 million square feet of new development. Since January 2020, there have been over $500 million in residential sales around Union Square and there are more than 200 residential units in development. We look forward to welcoming our new neighbors to the district soon.

Since January 2020, 33 businesses have opened or plan to open in Union Square, including a mix of eateries, retailers, beauty, and professional services. These include 25 brand new to the district, five that relocated to a new or renovated space within the district, and three that have announced plans to open soon. Looking ahead, we are excited to welcome these new additions, including Rookie and the Urbanspace Food Hallin 2021, and Target in 2023.

With nearly 73,000 residents and 142,000 employees within a 1/2 radius, Union Square remains one of NYC’s most desirable places to live and work.
∫ Its 2:1 employee to residential population makes Union Square a true mixed-use neighborhood, supported by a diverse array of commercial businesses, retail,
and restaurants.
∫ 38.5% of Union Square’s residences are owner-occupied, a number far above Manhattan’s 24%

RESIDENTIAL OVERVIEW
Union Square Manhattan NYC
Total Population 72,928
Housing Units 42,603
Median Asking Rent $4,304
Median Home Value $1,336,014
% Owner Occupied 38.5%
Median Household Income $142,526
Median Age 35
Average Household Size 1.6

It’s opening day for the Nutella Café. Start Instagramming.

Now baking at 64 University Place is Papa d’Amour, the new bakery from celebrated pastry master Dominique Ansel. It’s gonna be fancy. Here’s New York magazine’s take:

On a recent afternoon inside the kitchen that will open as Papa d’Amour later this month, the pastry chef Dominique Ansel was holding a spoonful of tomato-tinted scrambled eggs for the consideration of his wife, Amy Ma. “White pepper,” she said after trying it. “That’s not a bad thing.” She explained that Ansel will add vermicelli to the eggs to soak up any excess moisture so the mixture can then be stuffed inside a soft, steamed bao bun, which — because this is from the same chef who invented the Cronut all those years ago — will be folded in the shape of a croissant.

A single pastry that manages to reference a dim-sum staple, French patisserie, and the tomato-egg stir-fry that Ma’s mother cooked for her at home in Taiwan is but one of the many complex, globally collaged items on the menu of Papa d’Amour, which is Ansel’s “exploration” of Asian bread culture, as he puts it. More than that, it is a manifestation of love for his two children (the enfants to his papa) where customers will be able to find loaves of shokupan and sandwiches made on that Japanese milk bread (plain or laminated); pretzel-salt-crusted Chinese custard tarts; and a banana bread Malay cake derived not from the humble American home-baking staple but of Malaysia’s more elegant, fluffy, steamed sponge cake.

The Papa is particularly excited about a scallion-basil “blossom,” which, you’d never guess unless he told you, is his take on a Taiwanese scallion pancake. “I wanted something I can pull apart,” he says. He’d seen the way the pancake’s dough is fluffed by hand to give it a flaky, almost shredded surface and a chewy middle and wanted to come up with something that mimics that interplay. He was trained in France, so his mind went to two kinds of brioche: a regular version to encase the scallion component in the middle and a laminated, layered crown to encourage ripping.

NYC Restaurant Week returns July 19-August 15 with more options than ever. Sign up for the latest news—and start booking tables on July 12.

That sinkhole that opened up on University Place between 11th and 12th Streets certainly was something.