Free Sandwich Friday!

Brit chain Pret A Manger had moved into the former Tisserie space at 857 Broadway (at 17th Street), and now comes official word that when it opens for a test run this Friday, it will give away 3,000 free sandwiches starting at 12:15 p.m. — provided you snag one of the flyers that will be given away at the Union Square subway entrances between 8 a.m. and 9:25 a.m. that morning. Pret is calling this the “Guinea Pig Day” for what will be their U.S. flagship (the store features a fresh design and free Wi-Fi), but for better or worse, cuy won’t be served — instead, Pret is sourcing food directly from Greenmarket vendors. The location opens fully on June 22.

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  • Trendy Sushi to Arrive on East 15th St.

    One of New York City’s top sushi chefs is back with her well-received omakase pop-up. Oona Tempest will revive Sushi by Bae next month — except this time it will be a permanent sushi counter in Union Square.

    Sushi by Bae initially began as a sister pop-up to David Bouhadana’s proliferating Sushi by Bou back in 2017, and the idea is similar here. She’ll open a six-seat counter at 118 East 15th St., near Irving Place, on May 1, with a Sushi by Bou to open at the counter’s other six seats later in the month.

    Sushi by Bae will follow a timed format, with a 90-minute, 15-course Edomae-style omakase, priced at $110. Diners can expect pieces of fish sourced from both Japan and the U.S. like a Japanese sea bream aged in kelp, cuttlefish, rosy seabass, and Hokkaido uni, though the menu will constantly evolve, Tempest says. Joshua Batista, who has worked with Sushi by Bae partner Simple Venue for a while, will lead the beverage program, which includes cocktails — an unusual element for omakase.

    Tempest’s Sushi by Bae brand began as a pop-up inside Bouhadana’s Sushi by Bou within Meatpacking’s Gansevoort Market in 2017. Tempest, 26, was an apprentice of the late chef and respected NYC sushi master Toshio Oguma, working under him at acclaimed Upper East Side restaurant Tanoshi Sushi.

    Though she’s most recently spent time at high-end, pricey sushi counters like Shoji at 69 Leonard Street and Sushi Ginza Onodera, she aims to keep things more casual at her own restaurant. She plans to follow Oguma’s philosophy in that it shouldn’t cost New Yorkers “an arm and a leg to have good sushi,” she says, one of the reasons she’s pricing the 15-course menu at $110 — to make it “more accessible.”

    Sushi by Bae is located in the same space as sports bar Sidebar, though it has a separate entrance. It’ll be open from Tuesday to Saturday with three seatings per night, at 6 p.m., 7:30 p.m., and 9 p.m. Reservations are now open.

  • Demolition on West 17/18th Streets for…Condos?

    From DNAinfo:

    A developer’s plans to knock down two buildings in an historic district near Union Square to make room for new apartment towers, was shot down by the local community board, who say the integrity of the neighborhood and the retail options there should be preserved. Developer C.A. White wants to tear down two buildings at 21 W. 17th St. and 16 W. 18th St. to build 13- and 11-story apartment buildings in their place. The current buildings, which are significantly shorter, are occupied by a Rent a Runway shop and an empty storefront, formerly home to the restaurant BLT. They’re also a part of the Ladies Mile Historic District, and would ultimately need approval from the Landmark Preservation Commission to be altered.

    extralarge

  • That Was Fast: Taco Lane Replaces Rulin

    What was briefly Rulin hand-pulled noodles on our 13th St. block has suddenly transformed into Taco Lane. Here is the write-up: “Taco Lane, the Asian taco bistro from the couple behind Brooklyn’s beloved Noodle Lane, is officially open in Union Square in the space that was formerly known as Rulin. Taco Lane is owned and operated by Li and her husband, Chris Wang, who have backgrounds in finance and technology, respectively. However, they made a significant shift in their careers to pursue food full-time. Li’s story is one of remarkable resilience spanning from her childhood in China and Flatbush to her becoming a chef. After completing her training at the Institute of Culinary Education while simultaneously working in finance, the birth of her son, Jackson, served as a catalyst for her decision to dedicate her life to the culinary arts. This pivotal moment ultimately led to the successful establishment of Noodle Lane at Smorgasburg in 2011. Subsequently, a brick-and-mortar location was opened in Park Slope in 2023, and now, the latest of the “Lane” locations has arrived in the form of Taco Lane.”

  • Pilot Electrification Project for Union Square Food Trucks

    Simply Grid announced today that it has launched a food cart electrification pilot in New York City’s Union Square. This is the first example of a mobile food vendor on New York City’s public streets using grid electricity rather than a noisy, polluting generator. Citywide, more than 3,000 mobile food carts create the equivalent pollution emissions of approximately 10,000 cars. This pilot, launched in conjunction with the New York City Mayor’s Office of Long-Term Planning and Sustainability, Con Edison, the NYC Department of Transportation, and Closed Loop Advisors, will last for up to a year and abate up to 9 metric tons of CO2.

    Simply Grid’s technology allows lot owners and municipalities to provide grid electricity to mobile food vendors which makes them cleaner, quieter, and more profitable. Electricity is made available to these vendors via outlets in industry standard electricity pedestals which have been customized with proprietary metering controllers. The controllers connect wirelessly to Simply Grid’s cloud-based platform which manages customer accounts, metering, and billing. The system allows vendors to initiate service with their mobile phones and connect to the electric grid with cables they already use with their generators. Grid electricity is a significantly cheaper energy source for food vendors, and it also eliminates the pollution and noise associated with running a generator.

  • Chef of 13th St.’s Upcoming All’Onda Speaks

    As Chris Cannon, formerly a partner in Convivio and Alto, prepares to return to Manhattan this fall with a new restaurant called All’onda,  In a market crowded with salumi boards, how will this new venture fit in or stand out? To get some perspective, Eater.com asked Chris:

    What’s the difference between All’onda and every other Italian restaurant in New York? I think we’re taking…effectively, what we’re trying to do is take Venetian cuisine that’s always been a cuisine that is a meeting point of a number of different cultures — as most cuisine actually in Italy is — and Venetian cuisine has always been a meeting point with Eastern cuisine and culture.  I think that what we are trying to do is basically take Venetian cuisine and a lot of seafood cuisine in Venice and take a very sophisticated Japanese lens and apply it to traditional Italian cuisine. So, I would say that you take a traditional dish and really not changing the basic components of traditional Italian cuisine, but changing in the sense that you’re taking the same ingredients and treating them a little bit differently and making them more modern, more interesting.