Now Open: Il Laboritorio del Gelato

UPDATE: JAN 14: Trader John’s has covered up their sign. Apparently the idea didn’t fly past the lawyers.

Jan. 9 (Bloomberg) — Trader Joe’s Co., the operator of specialty grocery stores, sued Gristede’s Foods Inc., alleging the supermarket chain committed trademark infringement by opening a food market in New York called Trader John’s.

Gristede’s is opening the Trader John’s “knock-off food market” three blocks from a Trader Joe’s store in Manhattan, according to a complaint filed Jan. 8 in federal court in New York. The Trader John’s name misleads consumers and diminishes the Trader Joe’s brand, according to the complaint.

“We take seriously any attempt to infringe on our trademark and we are taking the necessary action to stop this particular attempt,” Trader Joe’s spokeswoman Alison Mochizuki said in an e-mailed message.

The lawsuit has no merit, said John Catsimatidis, Gristede’s chief executive officer.

“My name is John and I am a trader so I don’t know what their problem is,” he said in a telephone interview. Gristede’s lawyers haven’t seen the complaint yet, Catsimatidis said. “We’ll see what happens.”

The Trader John’s store at 5 West 14th St. in Manhattan will open Jan. 15, Catsimatidis said.

The Trader Joe’s store is three blocks away at 142 East 14th St. The company has 300 locations in 25 states and Washington. Gristede’s has about 35 shops in the New York area, Catsimatidis said.

Trader Joe’s sent a “cease and desist” letter Jan. 6 to Gristede’s, asking it to “immediately change the name and decor of the infringing store,” according to the company’s complaint.

The magazine shop and discount store on the north side of 14th west of 5th are both gone. What is next?

It turns out that the ground floor of the glamorous 15 Union Square West will contain not only a bank but also a Skechers shoe store. Just what we needed around here.

It’s hard to run a business in Manhattan. So hard, in fact, that even the beloved City Bakery couldn’t survive.

The newest Citibank branch, at 14th and Broadway, is supposed to be a “flagship” and a model for future bank brances, with hotel-lobby-like amenities and a clubby feeling. Enjoy.

For New York City’s foodies and fans of fresh and local eating alike, the Union Square Greenmarket has long been a staple for gathering all the goodies and tools necessary for a delicious and sustainable lifestyle. But it’s not the most convenient experience for everyone, with the market only staying open in the morning and early afternoon hours, leaving those with strict daytime work schedules high and dry.

Well, someone connected with the greenmarket heard the cries and pleas of the working crowd — and maybe recognized a chance to cash in on all that hard-earned money — and has worked out the perfect solution. The first first Night Market of the season at Union Square, sponsored by GrowNYC, will start this Friday evening to allow shoppers to sample everything fresh and fantastic the foodfest has to offer.

Running from 4:00PM to 8:00PM, the Night Market will include a variety of offering from local eateries and entrepreneurs. Take home raw ingredients and vegetables to master your own flavorful creations at home, or sample incredible eats from New York City’s most fabulous restaurants to satiate your tastebuds if you just can’t wait to eat until after you leave the grounds.

Try basil pudding with a strawberry granola bar on the side from Northern Spy, Moroccan spiced goat with a Greenmarket salad (complete with a honey ramp vinaigrette) from Casa Mono, or a good old fashioned grilled cheese from ‘wichcraft. All dishes are running around $7 to $10 a pop. Even better — the Night Market is also featuring a beer garden, where thirsty and celebratory patrons can kick back and survey their spoils with a frosty beer, wine or hard cider.

Who knew eating well and Happy Hour could be combined? The Night Market opens in Union Square on Friday, June 6.