Go Down the Shore in the Square
Walk through Union Square to learn more about spending your summer down the shore. The New Jersey Tourism Board has opened a promotional office, complete with sand, just south of Union Square on Broadway.

A month after its opening, the new Union Square Café is booming. With two bars, an extensive mezzanine, and two spaces for private dining, it holds 198, as opposed to the 152 it could accommodate on 16th Street. Some of the old art is on the walls, and the menu, though revised, still includes the bibb and red-oak-leaf lettuces salad and the tuna burger (now the 19th Street Yellowfin Tuna Burger). It also features a New York strip steak with marrow mashed potatoes and radish salad, which two women friends, on separate evenings, pronounced the best they had ever eaten. On one of those nights, I had the roasted pork rack with shell beans, kale, and fennel-apple mostarda, which was choice. The other time I chose the very rich, very satisfying pappardelle with duck and chanterelle sugo, Brussels sprouts, and winter squash. For any and every meal I would recommend for dessert the pumpkin-bread pudding with caramelized white-chocolate ice cream, because it is unforgettable and unmatchable.
Like its sister restaurant, Gramercy Tavern, only two blocks away, Union Square Cafe now stays open straight through from noon to 10 P.M. The sharp, better-paid staff, still warm and welcoming, now wear white shirts, open at the neck
First it was the mysterious India Pavillion, which survived for many years even though no one ever ate there. Then it was Mauricio for a couple of years. Now Da Andrea is thriving in the spot on West 13th formerly occupied by those two long gone establishments. People sure seem to like it.
The Union Square district’s momentum has increased recently.
As measured by the Union Square Partnership, retail storefront occupancy of 82% in April — a 68% jump over the last quarter of 2024 — has since hit 88.5%, propelled by large recent leases such as Uniqlo’s deal for over 19,000 square feet at 860 Broadway.
More than 17,000 square feet of retail was leased in the second quarter, more than seven times the volume in the second quarter of 2024. Leading the food-and-beverage charge is Time Out Market, which will soon replace Urbanspace with a 10,000 square-foot hall on the ground floor of Zero Irving. It will be a smaller version of the DUMBO original.
The venerable and mysterious antiques store (to the trade only) at University and 11th is gone, leaving a large, high-windowed space that could become anything from a restaurant to a boutique. Time will tell.
Very Noisy!