Go Down the Shore in the Square

Witnick Real Estate Partners purchased a mixed-use, multifamily apartment building in Union Square for $23 million. The building, located at 30 East 14th Street between Fifth Avenue and University Place, came with 30,720 square feet of air rights and sold for approximately $1,124 per square foot, meaning that a larger building might be on the way. But, plans for the property are unclear and Witnick did not respond to a request for comment.

BodyRok, which offers Pilates-centric workouts with names like “Buns and Guns,” has arrived at 110 University Place. Ironic that it’s in the former location of Stromboli Pizza.

 

 

From the Union Square Partnership:

Union Square’s fourth quarter performance capped a strong
2024, marked by year-over-year growth across key metrics:

Ground Floor Leasing: 49 new businesses opened in 2024,
with Union Square’s signature culinary scene driving 65%
of leasing activity.

Foot Traffic: An average of 370k daily trips in 2024
reflected a 4% increase over 2023, which itself saw a 15%
rise compared to 2022.

Consumer Spending: A 5% increase in 2024 over 2023,
fueled by higher spending at restaurants and bars (+7%),
entertainment (+18%), and retail (+3%), continuing upward
trajectories from 2023 (+8%) and 2022 (+17%).

In Q4, the district experienced a 23% surge in visits and a
28% jump in consumer spending during Urbanspace’s Union
Square Holiday Market, highlighting Union Square’s appeal for
unique experiences and shopping. With notable Q4 restaurant
openings such as Leon’s and Le Basque driving momentum,
18 new businesses are already set to debut in 2025. These
include Seahorse at the newly renovated W New York – Union
Square, Café Zaffri at The Twenty Two, and Flight Club,
signaling strong economic growth for the year ahead

Shanghai Square on 13th St. is now open for breakfast, serving traditional Chinese fare such as dim sum, Shanghai soup dumplings, and scallion pancakes. Is this innovative marketing or desperation? Is this bagel-and-croissant neighborhood ready for something so exotic at 8 in the morning?

We’re sad—really sad—to announce that Niall Cooney, our stellar super of two and a half years is moving on to another position here in New York. We’ll miss him and thank him for his very hard work, his good humor, and his consistent commitment to doing things right. We’ve been very lucky to have him on our team.

The Board has already begun the process of recruiting a new super to take Niall’s place. In the meantime, the building will be covered by Jonathan Alfonzo, who will be available on-site Monday-Friday from 9-5 and on call 24/7. Please make note of his phone number and e-mail should you need it: (347)-286-2088 j_alfonzo81@yahoo.com.

Also note the numbers of our managing agent Yves Martinez and his assistant Eric Sunberg.
Yves: 212-986-0001 ext.173
Eric: 212-986-0001 ext.133