How Many Trees Is Union Square Losing?

NYU is slowly but steadily revealing more of its ultimate expansion plans for completion by 2031. They’re epic in scope, and while most of the activity remains below 8th Street, there’s always the chance that their desire to grow will have them heading our way, as if we didn’t already have enough of that going on. Here’s the plan.

Today Goathamist reports that the city has picked Simon Oren’s Chef Driven Market, LLC to run the restaurant in the pavilion in the northern tip of Union Square. The company currently runs the 5 Napkin Burger chain, as well as a string of other restaurants throughout the city.

The current plan is to run an all-day seasonal American restaurant that will utilize produce from the Union Square Greenmarket, from April through October. The operators also want to annex part of the space just north of the pavilion for outdoor seating and a bar area. The city has reportedly agreed to a 15 year deal with the company. This comes a few months after news broke that OV-Hospitality’s plans for a restaurant in the space called City Farm Cafe fell through.

You may have noticed construction work speeding along at the corner of 13th St. and 4th Ave. This is to be an 11-story, 162-room hotel in the medium price range. It’s being built by Sam Chang, the king of New York hotel development. He’s famous for finding ways to squeeze hotels onto tiny lots. In this case he’s keeping the facade of the former building as a kind of pedestal. Unusually sensitive for a developer who is usually accused of having no architectural taste whatsoever.

Earlier we reported that the decidedly low-midmarket Burlington Coat Factory, a leading national off-price retail chain, had announced it would open a new flagship store in the space formerly occupied by Filene’s on 14th St. Two months later, no sign of activity and no word when the store will actually arrive.

How do you feel about Union Square. The Union Square Partnership does an annual opinion survey to find out. Some thoughts from the results:

FOSTERING A THRIVING ECONOMY IN USQ
USP asked respondents to share the types of businesses
they would like to see in Union Square. Half of respondents
would like to see more cultural institutions (50%),
followed by art galleries/exhibitions (48%), and cafés/
coffee shops (47%). Many respondents mentioned wanting
to see more local businesses — including small, curated
stores, non-chain coffee shops and eateries, and specialty
grocery stores. This feedback highlights a strong community
interest in maintaining a vibrant retail environment in
Union Square rooted in unique, local offerings.

ENHANCING LIVABILITY IN USQ
USP is committed to keeping Union Square clean, safe, and
beautiful. The majority of respondents are satisfied (very
satisfied and somewhat satisfied) across key metrics of
USP’s work enhancing livability. Respondents reported the
highest levels of satisfaction with the landscaping of Union
Square Park (87%), planter landscaping (87%), Broadway Plaza
maintenance (85%), and public seating areas (77%). While
most respondents remain pleased with the district’s upkeep,
some expressed a desire for extended hours and seasonality
for the public seating areas as well as improved lighting,
especially in Union Square Park and surrounding streets.
Following USP’s 2023 launch of the Public Safety Officer
(PSO) program, perceptions of public safety improved by
15 points in the 2024 survey. The 2025 survey results show
that this perception has largely stabilized, with 87% of
respondents noting that their perception of public safety
in USP’s Core Services Area (CSA) has improved or seen
no change over the past year. Moreover, the percent of
respondents reporting concerns around public safety within
the CSA decreased by 15% in 2025 compared to 2024.