$20 Million Across the Street

Rumor has it that the recently departed The Adore on 13th St. will be replaced by another French cafe. More rumors soon.

Next week (October 21st to October 25th), material and equipment deliveries and installation work will continue on the academic floors inside the building and we anticipate paving on 5th Ave.

The following week (October 28th to November 1st), material and equipment deliveries and installation work will continue on academic floors.

This weekend the site will be open on Saturday, October 19th for interior activities between the work hours of 7AM and 5PM as permitted by the City.

UPDATE: JAN 14: Trader John’s has covered up their sign. Apparently the idea didn’t fly past the lawyers.

Jan. 9 (Bloomberg) — Trader Joe’s Co., the operator of specialty grocery stores, sued Gristede’s Foods Inc., alleging the supermarket chain committed trademark infringement by opening a food market in New York called Trader John’s.

Gristede’s is opening the Trader John’s “knock-off food market” three blocks from a Trader Joe’s store in Manhattan, according to a complaint filed Jan. 8 in federal court in New York. The Trader John’s name misleads consumers and diminishes the Trader Joe’s brand, according to the complaint.

“We take seriously any attempt to infringe on our trademark and we are taking the necessary action to stop this particular attempt,” Trader Joe’s spokeswoman Alison Mochizuki said in an e-mailed message.

The lawsuit has no merit, said John Catsimatidis, Gristede’s chief executive officer.

“My name is John and I am a trader so I don’t know what their problem is,” he said in a telephone interview. Gristede’s lawyers haven’t seen the complaint yet, Catsimatidis said. “We’ll see what happens.”

The Trader John’s store at 5 West 14th St. in Manhattan will open Jan. 15, Catsimatidis said.

The Trader Joe’s store is three blocks away at 142 East 14th St. The company has 300 locations in 25 states and Washington. Gristede’s has about 35 shops in the New York area, Catsimatidis said.

Trader Joe’s sent a “cease and desist” letter Jan. 6 to Gristede’s, asking it to “immediately change the name and decor of the infringing store,” according to the company’s complaint.

Neighbor James Morgan has done additional investigative work to find out the following:
–The name of the cafe may be Maison de Croque Monsieur.
–The owners are from the Petite Abielle group.
–They intend to keep the antique signage on the building, which is great.

A new Panera express shop has opened at 110 University, the first retail shop to open in the pedestal of that high-rise apartment building since it was completed three years ago. The format is entirely new, will be 40% smaller than the average Panera café at 2,000 square feet and will be designed toward to go-customers with dedicated shelves for rapid pickup, a digital menu, tracking screen technology with detailed order statuses, and very limited seating.

Many of the films in this year’s Tribeca Film Festival are being screened at the Loew’s on 3rd and 11th. It’s easier than ever to attend.