Crunch Crunched

Looking west on 13th St. at the corner of 5th Ave., 1915

Union Square is bustling, with robust foot traffic recovery, a strong roster of new retail and office tenants, and new mixed-use residential developments in the pipeline.

Key data points from the last 12 months highlight the district’s strengths:

1.1M SF of office
space leased in the
last 12 months

58K+ average daily
riders at Union Square
-14th Street Station

13% higher visitor
activity on Greenmarket
days in USQ

370K average daily
weekday trips to the
Union Square area

78K+ SF of ground floor
retail space leased in
the last 12 months

Visitor traffic reached
a high of 109% recovery
over January 2020

DISTRICT TRENDS

USQ IS THRIVING
∫ Union Square’s residents have strong spending power,
with average household incomes nearly 75% higher than the
Manhattan average.
∫ By the end of 2023, visitor traffic hit 109% of January 2020
levels, driven by Union Square’s vibrant mix of uses and the
steady return of office workers.
∫ Leading employers choose Union Square, and the biggest
new leases represent finance, technology, hospitality, and
fin-tech.
∫ Union Square grew as a job center, with its workforce
increasing by 12% since 2023 to reach 168K employees.
The tech and innovation sector remains strong, with over 45
companies located in the area.
∫ 43 new businesses opened in the past year, 60% of which
are food and beverage establishments. Indicating a return to
in-person dining, the number of new sit-down restaurants in
the district increased by 25% over the number that opened in
the previous year.

Boasting two floors, three studios (including a heated one), and over 100 workouts per week, the flagship location of Fithouse off Union Square  garnered the attention of over 500 new members in its opening weekend alone. Combined with the diversity of class types (barre, bounce, dance, HIIT, sculpt, and yoga) and instructors’ notoriously noteworthy energizing playlists, it’s the ultimate spot to sweat and be seen. Spread across 6,400 square feet, the one-stop shop also provides luxe showers, private changing areas, lockers equipped with charging stations, and a full refresh bar. Unlimited class memberships are $189/month.

Amazing. The 10-foot-tall golden horse that will serve as decor in the upcoming PF Chang’s on University is still cooling its heels outside after more than six weeks. Why don’t they move it inside?

This is S. Klein, the famous discount clothing store that did business on the east side of Union Square for decades.