Union Square Retail Is Doing Well These Days

The Union Square district’s momentum has increased recently.

As measured by the Union Square Partnership, retail storefront occupancy of 82% in April — a 68% jump over the last quarter of 2024 — has since hit 88.5%, propelled by large recent leases such as Uniqlo’s deal for over 19,000 square feet at 860 Broadway.

More than 17,000 square feet of retail was leased in the second quarter, more than seven times the volume in the second quarter of 2024. Leading the food-and-beverage charge is Time Out Market, which will soon replace Urbanspace with a 10,000 square-foot hall on the ground floor of Zero Irving. It will be a smaller version of the DUMBO original.

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  • Have Another Cup of Coffee

    From the Observer:

    Jason Scherr, owner of the cafe that the New York Press named best new coffee shop in 2008, has signed a lease for about 1,600 square feet at 123 Fourth Avenue, between 12th and 13th streets, in which he will open his third Think Coffee by the end of the summer, according to Jason Turner, his broker at Zelnik & Company Real Estate. Think is taking the space of the closed Panorama Galleries on an otherwise rather shoddy block that just happens to be steps away from N.Y.U.’s Third Avenue North dorms and its soon-to-be-completed new dorm on 12th Street.

    Think Coffee’s two other cafes are at One Bleecker Street and 248 Mercer Street.

    “Think Coffee thought it was an emerging street that had some upside,” Mr. Turner said. “Rents are significantly lower than on Broadway or University, so he can be within the Union Square submarket without having to pay Union Square rents.”

  • An Important Zoning Change Could Make the Area More… Lively?

    Zoning changes around Union Square, specifically to OUR zone, C6, are designed to make it easier for a wider variiety of businesses to set up shop at the ground floor level and above. The details are here. For example,

    • Arcades

    • Axe-throwing

    • Billiards/pool halls

    • Bowling alleys

    • Escape rooms

    • Golf simulator driving range

    • Indoor go-karts

    • Indoor skateboard park

    • Interactive or virtual reality attractions

    • Laser tag

    • Miniature golf

    • Observation towers

    • Ping pong/table tennis

    • Play spaces/family fun centers

    • Wax figure exhibitions

    • Seasonally: haunted houses and similar fright attractions

    • Comedy shows

    • Concerts

    • Dancing

    • Open-mic night or poetry reading

    • 3-D printing

    • Brewery

    • Ceramic studio

    • Jewelry making

    • Wholesale and/or large-scale bakery

    • Woodworking

    • Other food and beverage producers, such as coffee roasters, ice cream makers, and shared commercial kitchen or food business incubator space

    • Other makers

  • Annual Meeting on TUESDAY

    Reminder: The annual shareholders’ meeting will take place on

    July 22nd at 7PM – 9PM at The Seafarers and International House ,123 East 15th St. on the second floor.

    Please attend, and if you can’t, please hand off your signed proxy to a neighbor who will be attending. After the meeting, the Board will send around the minutes and any presentations via e-mail. If you would like to update your e-mail address, please send it to donwillmott@hotmail.com.