Latest New School Update

Huge news as The New York Times reports on plans to pedestrianize the block of Broadway above Union Square as well as 17th St. in front of Barnes and Noble. Opinions are divided on this one. What do you think?

From the press release:

Soon New Yorkers, known for their culinary palettes, will be able to enjoy the taste of Nutella® in a variety of unique dishes tailored especially for them. Ferrero, a global confectionery company and the maker of Nutella® The Original Hazelnut Spread®, today announced it will be opening a Nutella Cafe at 13th Street and University Place, near Union Square, by the end of the year. Nutella Cafe New York will feature a Nutella-inspired cafe menu and specialty espresso beverages. The first Nutella Cafe opened on May 31, 2017 in Chicago.

“There truly is nothing like the taste of Nutella® hazelnut spread, and with the overwhelmingly positive reaction to Nutella Cafe Chicago, we know our fans feel the same way. It’s their excitement that propelled us to open another Nutella Cafe and continue to showcase the uniqueness and versatility of this beloved product,” said Rick Fossali, vice president of operations, Nutella Cafe.

“Nutella is global power brand and the popularity of the spread is built on Ferrero’s uncompromising focus on quality ingredients. As a multicultural epi-center, New York gives us the opportunity to explore and offer new ways for our local fans to enjoy Nutella, while reaching millions of tourists visiting the city,” added Fossali.

For more information and updates on the Nutella Cafe New York, please check out the Nutella USA Facebook, Twitter and Instagram pages.

 

Serafina at University and 12th has closed after less than one year.  It will soon be replaced by the eighth location of Bagel Pub. The nearest other location is at 6th Ave. and 9th St.

As you’re well aware, the demolition and construction of The New School site at 65 Fifth Avenue is well underway. On Thursday, The New School revealed for the first time the official design of the building, which includes some of the elements from its earliest sketches, such as the exposed staircases, but is different in two notable ways: the building is smaller than originally planned, and it is partially class in brass, rather than entirely in glass.

The building is being constructed as of right. There is no more debate over design or size. This is pretty much what we’re going to see: a university hub of about 16 stories with eight floors of campus space topped by a smaller eight floors of dormitory housing for 600 students.

To get caught up on what the building looks like and see many photos of the model, click here.

To read the somewhat positive New York Times architecture critic’s review, click here.

A neighbor attended the public viewing of the model and came away with some great facts:

–The loading dock is on 13th street at the eastern most corner of the lot.

–The main entrance to the building is on the southwest corner. This is for everything except the dormitories.

–The dormitory entrance is on 5th avenue, about 1/3 of the way down from 14th street.

–The northern 1/3 of the building at street level is retail – no word on what though.

–Directly above the retail is a cafeteria. It looks like seating for 300, which makes sense considering the 600 person dormitory.

–The dormitory floors are set back on all sides, and shaped in a ‘C’ with a light well on the eastern side of the stack. They are four bed suites, with kitchenettes in them.

–The set-back between the lower and upper halves is a green roof, and they say that for liability reasons it will not be open to the general building population. Pressing on this, and the answer was that while the green roof hasn’t been engineered yet, it is likely going to be possible to have foot traffic on it and will perhaps be open to supervised use (during a class, or for an experiment of some kind). (So no midnight keg parties, we hope.)

The green roof is at the level of 7 East 13^th St/10 East 14^th St, so about the same height as our roof.

— It looks like it’s designed to keep students inside the building, and not loitering on the street. The canopies are small, and the doors aren’t inset, so there isn’t any natural gathering space just outside on the sidewalk.

We hope that this brings everyone up to date on a project that will be a big part of the pulse of the neighborhood for the next two years….and beyond.

According to a report from Crain’s New York:

 

Foot traffic is stepping up in Union Square. The area now sees 11% more visitors on summer Fridays than it did in 2012, according to a recent survey conducted by the Union Square Partnership, the neighborhood’s business improvement district. After counting pedestrians and using data from subway turnstiles, the BID estimates that 383,000 people are in Union Square on a Greenmarket Friday.

“Union Square has it all,” crowed Jennifer Falk, executive director of the BID, in a statement, referring to the park, transit options, shops and the Greenmarket.

In recent months, the neighborhood has also drawn a variety of retailers—from Brooklyn doughnut shop Dough to classic outdoor-clothing brand Eddie Bauer. E-commerce brand Rent the Runway also set up a showroom in the area last fall. According to the BID, Union Square has a ground-floor retail vacancy rate of 2.9%, though several spaces are currently on the market.

Retail rents in the area are pricey and rising. Dylan’s Candy Bar signed a deal for 3,300 square feet at 33 Union Square West, a spot formerly held by Puma, for $545 a square foot in the fall, for example. Such rents have pushed out several longtime retailers, including Union Square Café. The Danny Meyer-owned restaurant announced over the summer it will be vacating its space on East 16th Street after three decades. When Mr. Meyer opened the eatery in 1985, he reportedly paid around $50,000 a year in rent—that price has jumped to $650,000.

Next week (July 16 to July 20), Mechanical equipment deliveries and work on them will continue at the 17th and 18th floor levels. Deliveries for the internal systems of the building have been ongoing and will continue. Curtain wall installation will continue.

The following week (July 23 to July 27), we will be working on the machine room levels on the 17th and 18th floors. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic.

This weekend the site will be open on Saturday, July 14th for superstructure related activities between the work hours of 7AM and 5PM as permitted by the City. To control noise levels within the site, work activities will be limited to the placement of formwork and concrete, plumbing and electrical work, rebar for concrete placement, using the crane and equipment to support all activities. Safety horns are used, and required by law, to coordinate lifting with the crane and to alert the workers of the danger overhead. We have directed the operators to limit the use of horns to one short sounding and to use the crane later in the day so as to avoid any excess noise.