Smoothies on the Run

Ikea opens in Red Hook on June 18 and promoted that fact with pop-up apartment in Union Square. How do you feel about promotions such as this that sometimes take over the south end of the park. Do these advertisers pay for the privilege? And if so, who gets the money?

UPDATE: JAN 14: Trader John’s has covered up their sign. Apparently the idea didn’t fly past the lawyers.

Jan. 9 (Bloomberg) — Trader Joe’s Co., the operator of specialty grocery stores, sued Gristede’s Foods Inc., alleging the supermarket chain committed trademark infringement by opening a food market in New York called Trader John’s.

Gristede’s is opening the Trader John’s “knock-off food market” three blocks from a Trader Joe’s store in Manhattan, according to a complaint filed Jan. 8 in federal court in New York. The Trader John’s name misleads consumers and diminishes the Trader Joe’s brand, according to the complaint.

“We take seriously any attempt to infringe on our trademark and we are taking the necessary action to stop this particular attempt,” Trader Joe’s spokeswoman Alison Mochizuki said in an e-mailed message.

The lawsuit has no merit, said John Catsimatidis, Gristede’s chief executive officer.

“My name is John and I am a trader so I don’t know what their problem is,” he said in a telephone interview. Gristede’s lawyers haven’t seen the complaint yet, Catsimatidis said. “We’ll see what happens.”

The Trader John’s store at 5 West 14th St. in Manhattan will open Jan. 15, Catsimatidis said.

The Trader Joe’s store is three blocks away at 142 East 14th St. The company has 300 locations in 25 states and Washington. Gristede’s has about 35 shops in the New York area, Catsimatidis said.

Trader Joe’s sent a “cease and desist” letter Jan. 6 to Gristede’s, asking it to “immediately change the name and decor of the infringing store,” according to the company’s complaint.

Next week (July 2 to July 6), Mechanical equipment and work will continue at the 17th and 18th floor levels. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic. The site will be closed on Wednesday, July 4th, for the holiday.

The following week (July 9 to July 13), we will be working on the machine room levels on the 17th and 18th floors. Deliveries for the internal systems of the building have been ongoing and will continue, although they should not greatly affect the flow of pedestrian and road traffic. The crane is scheduled for demobilization on Saturday the 7th.

This weekend the site will be open on Saturday, June 30th for superstructure related activities between the work hours of 7AM and 5PM as permitted by the City. To control noise levels within the site, work activities will be limited to working on the mechanical systems of the building and using the crane and equipment to support activities. Safety horns are used, and required by law, to coordinate lifting with the crane and to alert the workers of the danger overhead. We have directed the operators to limit the use of horns to one short sounding and to use the crane later in the day so as to avoid any excess noise.

Read this fun and interesting New Yorker article about artists who get together in our nearby smelly Taco Bell.

Gotham Bar & Grill, the longest-running high-end dining establishment in the neighborhood, is done.

According to Eater.com…

After 36 years — and one major, recent chef change — fine dining trailblazer Gotham Bar & Grill is closing. Saturday, March 14 will be its last night of service, according to an email sent to customers.

Restaurants across the city are closing temporarily as new measures to curb the coronavirus outbreak have led to declines in sales, but Gotham will not be reopening.

The closure follows a brief tenure from its new chef Victoria Blamey, who started leading the kitchen only last year — and was a significant change for the longtime regulars of the storied American fine dining restaurant. The previous chef, Alfred Portale, ran the kitchen for more than three decades and through its many accolades, including Michelin stars and James Beard Awards. He left to open his first solo restaurant, Portale, in Chelsea.

Blamey did not come into an easy situation. Much of the staff and the clientele were intensely loyal to Portale, who created dishes that became icons, like a riff on tuna tartare. He’d also been there for most of the restaurant’s tenure. Gotham opened in Greenwich Village in 1984, and he took over the large, white tablecloth establishment a year later.

Moreover, Gotham is a fine dining legend; its menu shaped what American fine dining looks like in New York. The pressure was on for Blamey, who was expected to bring a younger crowd to the restaurant. And under her, Gotham retained its three stars in the New York Times, with Pete Wells delighting in her additions to the menu.

In case you haven’t seen the renderings for 15 Union Square West, here they are. And here’s one $4,100,000 listing. The interesting thing about this development is that it retains the original cast-iron window frames from the 19th-century while wrapping the whole thing in 21st-century glass. Take a close look when you walk by. And here’s the history of the building.  And a recent New York Times peek inside the model apartment.