March 2021

See it all here. 

Union Square-14th Street has demonstrated incredible resilience during the unprecedented past year. There are strong signs the district will not only continue its
upward trajectory but also thrive as one of the City’s best neighborhoods to live, work, and invest in. In this report, outline the neighborhood’s key advantages and highlight the positive indicators of continued economic growth and success.

Among Union Square’s many advantages is its function as a true “15-minute neighborhood,” with its wealth of local amenities and resources accessible within walking distance or a short bike ride. The availability of public space, in particular, has emerged as an even greater asset this year as Union Square Park and nearby streets and plazas have been key for safe recreation, social activity, and commerce.

New developments across Union Square-14th Street are picking up momentum, introducing a range of transformative projects to the district’s skyline and public realm. Among the exciting projects underway, which include a civic center, two modern residential towers, and a boutique hotel, several projects have recently reached key milestones:
∫ Completion of the landmark restoration of Tammany Hall has introduced a new architectural icon at 44 Union
Square, including office and retail opportunities.
∫ Zero Irving’s Tech Training Center is on track to complete in Spring 2021. The project aims to bring 550 permanent jobs to the area.
∫ The City implemented a dedicated busway, improving access along 14th Street with the rollout of M14 Select Bus Service. In the months following its installation, ridership on the route increased 14% and travel times decreased 24%.
∫ USP unveiled the Union Square-14th Street District Vision Plan, an ambitious proposal that envisions a 33% increase in public space, and significant improvements to district accessibility and the overall pedestrian environment.

Investment in Union Square’s future remains strong, with over $850 million committed to projects across the commercial, residential, and health sectors, totaling over 1 million square feet of new development. Since January 2020, there have been over $500 million in residential sales around Union Square and there are more than 200 residential units in development. We look forward to welcoming our new neighbors to the district soon.

Since January 2020, 33 businesses have opened or plan to open in Union Square, including a mix of eateries, retailers, beauty, and professional services. These include 25 brand new to the district, five that relocated to a new or renovated space within the district, and three that have announced plans to open soon. Looking ahead, we are excited to welcome these new additions, including Rookie and the Urbanspace Food Hallin 2021, and Target in 2023.

With nearly 73,000 residents and 142,000 employees within a 1/2 radius, Union Square remains one of NYC’s most desirable places to live and work.
∫ Its 2:1 employee to residential population makes Union Square a true mixed-use neighborhood, supported by a diverse array of commercial businesses, retail,
and restaurants.
∫ 38.5% of Union Square’s residences are owner-occupied, a number far above Manhattan’s 24%

RESIDENTIAL OVERVIEW
Union Square Manhattan NYC
Total Population 72,928
Housing Units 42,603
Median Asking Rent $4,304
Median Home Value $1,336,014
% Owner Occupied 38.5%
Median Household Income $142,526
Median Age 35
Average Household Size 1.6

A fascinating photo of the good old days. The view is north up Union Square East to Park Ave. South, then known as 4th Avenue. Note that the George Washington statue used to reside at the intersection of 14th St. and 4th Ave.

This report from Greenwich Village Society for Historical Preservaation notes that 64 University Place, the non-descript building currently housing Agata and Valentina, may be scheduled to meet its destiny with the wrecking ball. In its place, a 12-story building.

Village Preservation has learned that a developer has filed plans to demolish 64-66 University Place (10^th/11^th Street) within our proposed South of Union Square Historic District we have been fighting to get landmarked.

No permits have yet been filed for a new building, though we understand a 12-story building is being contemplated. The zoning for the site allows a roughly 42,000 square foot building here, of residential, commercial, and community facility uses, with about 6-7,000 square feet of additional air rights purchased from neighboring 70 University Place. By comparison, neighboring 21 East 10th Street is approximately 56,000 square feet.

Village Preservation has been campaigning for landmark designation for this area, and our research and documentation submitted to the City shows that this building, in spite of its utilitarian looks, actually has an incredibly important history worthy of recognition and protection. While we have made some progress recently advancing our landmarking proposal, the City has nevertheless resisted landmarking the full proposed district, and Councilmember Carlina Rivera, who represents this area, has not endorsed the historic district landmarking proposal.

Double mask up + grab your popcorn: movie theaters can reopen as soon as Friday, March 5th. Officials announced that theaters are permitted to reopen at 25% capacity, with added safety measures including mask mandates and assigned seating.

The Union Square area is home to six movie theaters, three of which will be open on Friday, March 5th, including the two AMC Theaters at 19th and 11th Streets, and the Village East Quad. We will update this story as soon as we have reopening dates for the Regal Union Square on 13th, Cinema Village, and Quad Cinema so check back often!